USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

FONEX Data Systems Inc

FONEX is a leading carrier-class telecom equipment supplier focused on delivering optimized network infrastructure design solutions. We specialize in providing purpose-built Access, Metro Edge and CPE fiber optic network solutions to network service operators with the latest cutting-edge devices from our vendor partners. With our collective knowledge and integration capabilities, FONEX provides the technical expertise needed to troubleshoot, analyze, design and support telecom solutions that achieve the best cost vs. performance solution for our clients’ requirements.

OTHER WHITEPAPERS
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How To Build and Operate At The Edge for CSPs

whitePaper | July 20, 2021

Edge computing is poised to significantly reshape telecom networks. Beyond changing the ways communications service providers (CSPs) operate, it also holds huge potential for capturing much more of the enterprise market. TM Forum’s analysts surveyed communications service providers to learn more about their edge computing plans and deployment experiences.

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Amdocs Openet Whitepaper 5G and the expanding enterprise opportunity

whitePaper | March 8, 2022

The 5G shakeup has already started in many markets. Service providers are actively considering how they can evolve from being primarily consumer – oriented providers of voice, text and data to become much more business – and enterprise-focussed, enabling a more diverse range of B2B2x services.

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Telecom-Satcom Digital Network Integration

whitePaper | March 22, 2022

As a digital transformation journey focused on the customer experience is underway, new opportunities are arising for satellite players to join terrestrial and wireless carriers who have already gravitated towards multi-domain strategies.

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Accelerating High-Speed Networking with Intel® I/O Acceleration Technology

whitePaper | January 1, 2023

The emergence of multi-Gigabit Ethernet allows data centers to adapt to the increasing bandwidth requirements of enterprise IT. To take full advantage of this network capacity, data center managers must consider the impact of hightraffic volume on server resources. A compelling way of efficiently translating high bandwidth into increased throughput and enhanced quality of service is to take advantage of Intel® I/O Acceleration Technology (Intel® I/OAT), now available in the new Dual-Core and Quad-Core Intel® Xeon® processor-based server platforms. Intel I/OAT moves data more efficiently through these servers for fast, scalable, and reliable networking.

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Mobile networks and spectrum Meeting future demand for mobile data

whitePaper | February 9, 2022

Demand for mobile services1 has grown rapidly over the last decade and we expect that growth to continue with people expecting to access good quality mobile services wherever they live, work and travel. Innovation continues to drive the development of new mobile devices and applications and we expect increasing use of wireless data by machines and devices in the future. Mobile networks will need to expand capacity and improve quality to meet these future business and consumer needs.

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Secure Private Access

whitePaper | December 31, 2021

As the world has adjusted to the changes brought on by the COVID-19 pandemic, Enterprises in particular were wrestling with the new network challenge: how to allow employees to work remotely in a secure and optimal manner that does not disrupt business continuity. The previous remote networking model revolved around Virtual Private Network (VPN) appliances that had a fixed capacity and were implemented in Enterprise data centers. H

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Spotlight

FONEX Data Systems Inc

FONEX is a leading carrier-class telecom equipment supplier focused on delivering optimized network infrastructure design solutions. We specialize in providing purpose-built Access, Metro Edge and CPE fiber optic network solutions to network service operators with the latest cutting-edge devices from our vendor partners. With our collective knowledge and integration capabilities, FONEX provides the technical expertise needed to troubleshoot, analyze, design and support telecom solutions that achieve the best cost vs. performance solution for our clients’ requirements.

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