T-Mobile confirms plan to give company stock to its wireless subscribers

T-Mobile confirmed this morning that it will allocate shares of its own stock to its postpaid wireless subscribers in a new move to designed to boost customer loyalty. CEO John Legere announced the “Stock Up” plan as part of the company’s “Un-carrier 11” event this morning. Customers who download the company’s new T-Mobile Tuesdays giveaway app will receive a single share of company stock, and they will receive one additional share, up to 100 a year, for each new customer they bring to the company. Subscribers who have been with the company for five or more years will receive two shares for each new customer referral.