Mobileum Inc., a global leader in analytics solutions for roaming and network services, security, risk management, testing, and monitoring, announced today a multi-year agreement with PT Smartfren Telecom Tbk, Indonesia's top progressive mobile carrier. The new deal includes Mobileum's digital insights and network analytics, allowing Smartfren to reinforce and improve customer experience and tailored product creation, and also improve service quality and performance for its over 33 million Indonesian users.
Smartfren will employ Mobileum's newly purchased Niometrics' Deep Network Analytics (DNA) software to get insights from the massive amounts of user data flowing across its network. The solution, which integrates with Smarfren's current data core network and data warehouse, recognizes multidimensional data attributes, revealing how the network responds to specific usage demands, and offering Smartfren with trends into the application experience and overall device performance in the network.
Smartfren will also leverage Mobileum's Video Streaming Analytics (VSA) technology to provide a high quality online video experience to its consumers in order to meet the rising demand for video streaming in Indonesia. VSA employs powerful machine learning algorithms to detect performance and experience criteria like low resolution or long buffering periods, allowing Smartfren to measure, analyse, and enhance the quality of video streams provided over its network.
This partnership confirms Smartfren's commitment as Indonesia's top telecommunications operator to consistently invest in new technologies and deliver great customer service.
"Smartfren is excited to leverage Mobileum's deep network analytics towards better product offerings and improved experience to our customers. The insights from the solution will help us drive both performance and experience improvements across all customer segments.
Sandeep Mishra, CEO of Sinarmas Cognitive and Big Data
Sam Lau, Senior Vice President of Global Sales, Analytics and Engagement of Mobileum, said that: "We are very pleased with the opportunity to collaborate with Smartfren in its pursuit of excellence for complex digital networks. Being the leading progressive mobile operator in Indonesia, the company gives Mobileum the privilege to stretch our network analytics technology into the territory of ground-breaking scalability. We are confident that our analytics solutions will serve Smartfren well in its pursuit of service excellence."