Aberdeen Behavioral Technographics is Now Live

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven to be up to 55% more accurate than legacy approaches in determining technology in use at a given company location. This higher level of accuracy and deeper insight into users’ pains and priorities enables significant improvements in account prioritization, pipeline creation and win-rates. “Aberdeen Behavioral Technographics provides powerful insights into technology usage,” said Frank Days, VP Marketing at EnterpriseDB “It is an important resource for account prioritization, ad targeting and content marketing.” “Technographic data has been overdue for innovation,” said Marc Osofsky, Aberdeen CEO. “The reaction to our data has been amazing, companies have signed up within days of seeing the data.”