6sense Launches Account-Based External Media Campaigns Analytics

| May 23, 2019

6sense Launches Account-Based External Media Campaigns Analytics
Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital marketers continue to search for ways to optimize campaigns to better reach buyers within their target accounts.“Digital campaigns can quickly become irrelevant if B2B marketers aren’t tracking reach, engagement, and influence of these campaigns on accounts they care about,” said Amar Doshi, VP of Product at 6sense. “With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms. This enables marketers to get a never before seen view of media campaign effectiveness as an ABM tactic while providing flexibility when working with other platforms and their agencies.”

Spotlight

Automated, autonomous, secure, data driven, smart and efficient… all of these are attributes of the digital railway of the future. At the heart of this transformation is a powerful, and intelligent mission-critical railway communications network. One that brings you all the benefits of broadband an


Other News
WIRELESS

Tech Mahindra and Subex Partner to Drive Scale Adoption of Blockchain-based Solutions for Telecom Operators Globally

Subex | November 05, 2020

To enable fraud mitigation and drive operational efficiencies for communication service providers by reducing compliance complexities and faster time-to-market 5th November 2020, BENGALURU, INDIA – Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, and Subex, an industry leader in providing services based on Digital Trust, have announced strategic partnership to roll-out blockchain based solutions for telecom operators globally. These solutions will enable fraud mitigation and drive operational efficiencies for communication service providers (CSP) by reducing compliance complexities and faster tim...

Read More

Thought leaders come together to discuss the futureof developer relations in a remote-first world

SlashData | September 19, 2020

For immediate release London, United Kingdom Media contact at SlashData Ltd. Viktorija Ignataviciute viktorija@slashdata.co Best practises engaging Open Source and DevOps developers Developer trends; Tracking Covid effect on the industry While industries, businesses and individuals are being challenged significantly, the Future Developer Summit

Read More

SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

DECK 7 | November 12, 2019

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more....

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues t...

Read More

Spotlight

Automated, autonomous, secure, data driven, smart and efficient… all of these are attributes of the digital railway of the future. At the heart of this transformation is a powerful, and intelligent mission-critical railway communications network. One that brings you all the benefits of broadband an

Resources

Events