Home > Companies > Thought Leaders > Qualcomm’s John Kehrli says, ‘Our vision is to make all devices increasingly intelligent enabling them the ability to perceive their surroundings'

Qualcomm’s John Kehrli says, ‘Our vision is to make all devices increasingly intelligent enabling them the ability to perceive their surroundings'

Qualcomm’s John Kehrli says, ‘Our vision is to make all devices increasingly intelligent enabling them the ability to perceive their surroundings
John Kehrli, Qualcomm's Senior Director of Product Management, discusses his illustrious professional career and Qualcomm's ongoing efforts to introduce AI across many product lines and technologies. Read on to know his insightful thoughts on MLPerf benchmarks, Edge AI and his advice to young minds hoping to pursue a successful career in AI and Cloud computing landscape.

It is essential to deeply appreciate the challenges your customers and the market are facing to develop comprehensive solutions that address those needs and lead the industry.


MEDIA 7: You have an astounding experience of over two decades with industry pioneers like Intel and Qualcomm. What has been the driving force behind your remarkable career?
JOHN KEHRLI: I think my success can be attributed to embracing challenging and diverse positions over my 20+ year career both at Intel and Qualcomm. This unique experience has enabled me to develop a strong foundation taking on challenging leadership positions that ranged from sales, business development, product management and many others.

The diversity of perspectives I obtained from these experiences have provided a solid footing to address the immense, unprecedented challenges of today’s marketplace. Although recently I have focused on product management roles, this insatiable desire to learn and expand my skillsets have not wavered as demonstrated when I transitioned a few years ago from the premium-tier mobile market to AI take my next leadership position.

From my perspective, it is easy to fall into the trap of complacency and continue building a specific set of skills that are attractive to many employers, but adaptability with a broad range of perspectives empowers the most successful leaders. For me, I have constantly challenged myself to grow each day in every position, and I recommend others to do the same to become the next generation of leaders in our industry.


M7: How is Qualcomm redefining the customer experience for its modern users with the help of AI?
JK: Great question.I believe the unique and differentiated experience Qualcomm is bringing to customers is around the concept of distributed intelligence. Our vision is to make all devices increasingly intelligent enabling them the ability to perceive their surroundings. Driving this vision, Qualcomm has been building key technologies to take this from concept to reality. We envision this intelligence permeating through every part of the network from the edge to the cloud. Through the use of our key technologies, we are supporting use cases such as real time translation, superior contextual awareness with advanced audio and sensor technology, enhanced camera use cases and much more.

This means Qualcomm is bringing AI to multiple product lines and technologies and whether that AI experience is conducted on-device or in the cloud, it is transparent to the customer because of the 5G connection. That transparency is bringing together new and exciting use-cases to customers by bringing the cloud capability closer to devices at the edge of the network. AI is already pervasive in almost everything we do and the seamless experience from the mobile devices to the data center is already facilitating a new host of experiences brought to you by Qualcomm.

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AI models are growing tremendously in size, and thus we need increasingly complex hardware and software solutions to address those inference needs in the most efficient way possible.



M7: What are the challenges that you face regarding handling and maintaining highly developed technologies such as Edge AI and IoT AI at Qualcomm?
JK: Another great question. Edge AI appliance market is such a greenfield opportunity with a plethora of potential use-cases that it is often difficult to address all the opportunities today and on the horizon. I think this is a unique case where the capabilities of AI have opened so many interesting applications that it is difficult to prioritize the opportunities with the highest potential. Regardless, one of the areas we decided to focus on is the Edge Appliance market specifically around vision-based applications. Personally, this is an area I’m particularly excited about due to all the benefits to society that I see on the horizon ranging from public safety to healthcare.

Another challenge I see is around the growing size and complexity of neural networks, especially around language processing and computer vision. These AI models are growing tremendously in size, and thus we need increasingly complex hardware and software solutions to address those inference needs in the most efficient way possible. Another challenge I see is around the safety and security of AI which we are helping address today with some of our leading customers specifically around preventing unauthorized access to critical data. I believe this will continue to be a growing focus with advanced security techniques to ensure sensitive data is protected.


M7: Qualcomm recently released MLPerf benchmarks for image and language processing that surprised a lot of industry watchers. Can you please tell our readers a bit more about this amazing achievement?
JK:  Absolutely! We recently completed our second MLPerf submission and we are very proud of our results. We completed 82 submissions this cycle from vision-based models, including ResNet50 and Resnet34-SSD, to natural language (NLP) models all showcasing our industry-leading performance-per-watt both on the Edge and Datacenter across a vast range of platforms. Moreover, we demonstrated how that competitive advantage scales at the server and rack level with our best-in-class peak performance with our 16-card, 2U dense server submission.

While I am excited to hear our results caught the industry’s attention (as your question indicates), I think this is only the start of what is to come from Qualcomm. Our Cloud AI 100 solution leverages our mobile heritage of low-power processing, and our differentiated approach to the AI market enables us to address the most pressing challenges of customers. Our focus around our MLPerf efforts continue to align our submissions with the needs of our customers, and we are pleased to see this crucial benchmark not only around peak performance but also performance in relation to power given this is the metric the industry is focused on.

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I encourage young people to also balance their skillsets with an equal focus on ensuring ethical and fair implementation of AI to ensure it benefits the greater good of society.



M7: What do you think is essential to stay competitive in a market that is going through constant digitalization?
JK: I think it really comes down to having a great pulse on the market and truly understanding the demands your customers are facing. As any great product manager will tell you, it is essential to deeply appreciate the challenges your customers and the market are facing to develop comprehensive solutions that address those needs and lead the industry. 

For the AI Inference market, that is precisely what we did from the onset leveraging our low-power expertise at Qualcomm combined with 15 years of AI technology with commercially proven IP and end products. This focus has allowed us to bring to market an industry-changing solution for customers who are trying to balance increasing AI workloads with opposing forces around lower power, operational cost and environmental or carbon footprint initiatives.


M7: This is the last question but it is an important one for our readers. Knowing what you know now, what advice would you give to the young people who are aspiring to pursue a successful career in AI and Cloud computing landscape?
JK: For a young student or professional looking to enter the AI industry, I believe having a strong software background is crucial. From mastering different programming languages like Python to understanding different tools and frameworks to develop those AI models including Pytorch or Tensorflow, having a strong software background is crucial. Over the last few years focusing on this industry, I have found one thing is for certain – the models will only continue growing in size and complexity, so ensuring you have the technical acumen to be successful to help address those growing needs and challenges is imperative. Beyond technical acumen, I encourage young people to also balance those skillsets with an equal focus on ensuring ethical and fair implementation of AI to ensure it benefits the greater good of society.

ABOUT QUALCOMM

Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. When they connected the phone to the internet, the mobile revolution was born. Today, their foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. They bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly. Qualcomm Incorporated includes their licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of their engineering, research and development functions, and substantially all of their products and services businesses, including their QCT semiconductor business.

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Ethernet with its standards-based approach is perfectly suited to deliver this critical connectivity to the distributed AI paradigm,” said Ram Velaga, senior vice president and general manager, Core Switching Group, Broadcom Inc. “We share Arrcus’ vision and are excited to collaborate with them to create a network fabric that is open, programmatic and first rate performance.” To leverage 5G to deliver GenAI applications at the edge, ACE-AI also benefits from innovations like SRv6 Mobile User Plane (MUP) to enable the automated delivery of network slicing simply, efficiently and cost effectively. Network visibility is paramount for GenAI workloads, and ArcIQ is a modern network visibility and analytics platform that provides networking professionals with real-time, deep views of the networks and devices with actionable insights for proactive incident management and faster troubleshooting. Open networks serve as the cornerstone of adaptability and rapid innovation, and Arrcus supports a wide range of energy conserving merchant silicon and hardware options from multiple ODMs, ranging in speeds from 1G to 400G, across shallow and deep buffer switches, granting customers unprecedented choices. "The AI revolution is underway and demanding a comprehensive reevaluation of network infrastructure development to effectively address requirements of Distributed AI," said Heimdall Siao, President of Edgecore Networks. "We are enthusiastic about our collaboration with Arrcus to build the next-generation infrastructure combining Edgecore's Open Networking platform with Arrcus versatile ACE AI solution." “To adequately address high performance, low latency needs of applications like GenAI, combined with 5G transport it is critical to transition from legacy networking to an open, disaggregated stack that leverages hardware platforms built on the latest merchant silicon combined with scalable, programmable networking stack,” said Vincent Ho, CEO of UfiSpace. “UfiSpace and Arrcus deliver a highly innovative solution to address the 5G and AI revolution.” As GenAI reshapes industries, Arrcus delivers networks to match this dynamism by providing open, lossless, predictable, and distributed networks to lay the foundation for datacenters to flourish in this transformative era. About Arrcus Arrcus was founded to enhance business efficiency through superior network connectivity. The Arrcus Connected Edge (ACE) platform offers best-in-class networking with the most flexible consumption model at the lowest total cost of ownership. The Arrcus team consists of world-class technologists who have an unparalleled record in shipping industry-leading networking products, complemented by industry thought leaders, operating executives, strategic partners and top-tier VCs. The company is headquartered in San Jose, California with offices in Bangalore, India, and Tokyo, Japan. For more information, go to www.arrcus.com or follow @arrcusinc.

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5G

TOMIA and Cumucore Successfully Launch the First 5G SA Roaming Integration Between Two SEPP Vendors

PR Newswire | October 10, 2023

TOMIA, the market leader in roaming and interconnect monetization solutions, and Cumucore, the leading non-public network provider, announce the successful completion of the integration of their respective SEPPs (Security Edge Protection Proxy) to enable secure 5G Standalone (SA) roaming connectivity. This is the first record of successful 5G SA roaming connectivity with SEPP through different vendors. This milestone is a step forward in enabling 5G SA roaming and emerging services focused on enhanced Quality of Service (QoS) for the mobile operator community and private networks. By combining TOMIA's roaming optimization expertise and Cumucore's comprehensive connectivity solutions, this partnership presents an opportunity for the two vendors to test the functionality of the new built-in 5G security mechanisms in different roaming scenarios. TOMIA and Cumucore conducted a Proof of Concept (PoC) to validate their SEPP interoperability according to 3GPP guidelines from dedicated fully virtualized 5G packet core networks. Ilana Tidhar, TOMIA's Network Products Director, said, "Achieving the first 5G SA Roaming integration using SEPPs from different vendors leaves a significant mark in the industry. SEPP is a crucial function of 5G Roaming, not only for ensuring secure communications, but also for adding value to the roaming business. SEPP facilitates innovative use cases related to user experience, quality assurance, cost optimization, and beyond." "These successful results represent a clear benefit to our enterprise customers who seek to deploy a non-public 5G network. Mobility between public and private networks is crucial for many verticals, such as logistics and supply chains, nationally or internationally. SEPP communication is required to make it happen," commented Mika Skarp, Senior Product Manager at Cumucore. About TOMIA TOMIA creates innovative Roaming and Interconnect solutions for operators worldwide. It constantly evolves its products and integrates new technologies – such as VoLTE, 5G, IoT, BCE, A2P, and Cloud Numbers – to enable operators to embrace what's next. TOMIA forges meaningful relationships with its customers and allows them to do the same with their partners. TOMIA helps simplify increasing complexity. From agile trading solutions to automated billing and settlement, their market-leading products cover the entire wholesale agreement lifecycle. TOMIA has been partnering with hundreds of global operators for over 25 years. To learn more, visit www.tomiaglobal.com About Cumucore Cumucore specializes in developing fully virtualized non-public network core to be used in Industry 4.0 and Media verticals. It brings the best of Network Function Virtualization (NFV) and Software Defined Networking (SDN) in ways that traditional vendors don't offer. Cumucore experts have spent more than a decade in mobile networks and have been working with NFV and SDN since 2013.

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Network Security

OneLayer Expands Its Private Cellular Network Security Solutions to Operations and Asset Management

PR Newswire | September 21, 2023

OneLayer, a leader in securing private LTE/5G networks for enterprises, announced today the expansion of its private cellular network security solutions to encompass the areas of operations and asset management, leveraging the same cyber-related capabilities to provide more value for additional stakeholders in the organization. Following several deployments of their flagship product, OneLayer Bridge, in different verticals, and by leveraging a customer-centric approach, OneLayer learned that the solution simultaneously solved additional critical challenges companies faced with their private cellular networks, such as tracking and managing cellular assets and evaluating and optimizing their asset and network performance. This led OneLayer to innovate in the areas of cellular, from enriching their product set of capabilities to expanding the company, support and services. OneLayer Bridge and its proprietary cellular device fingerprinting technology, OneID, were originally developed for security use cases to bridge the security gap caused by different protocols and topologies between cellular and traditional enterprise networks to provide OneLayer of security. Now, in addition, it also provides OneLayer of asset management. "For companies in the utilities industry, for example, a primary concern is operational efficiency - optimizing resource allocation," explains Avishag Daniely, VP Product at OneLayer. "OneLayer enables utilities to see, evaluate and manage the performance of all cellular network assets from a single pane of glass. That was never possible for them before. After deploying OneLayer Bridge at several accounts, we learned that in addition to solving security concerns, customers also benefitted from the solution in making better operational decisions." Industries that are now able to leverage OneLayer's private cellular network security, operations and asset management solutions include manufacturing, utilities, airports and seaports, warehouse and supply chain logistics, mining operations, healthcare facilities and many others. OneLayer's expansion into new use cases and verticals coincides with the launch of their new website at www.onelayer.com. The site gives detailed information about OneLayer's offerings in the areas of private cellular network security, operations and asset management. Companies can learn about how OneLayer facilitates cellular network assets discovery, persistent asset tracking, segmentation and policy enforcement, among other use cases, or how OneLayer is used in verticals ranging from manufacturing to utilities, to airports and ports, and beyond. The website also contains an industry-leading resource library and updated blog, which will be of significant use to enterprises considering or in the process of implementing a private cellular network. Topics covered include IoT asset management and security, cross-network device visibility, optimizing resource allocation and quality of service, and much more. The number of companies interested in these topics is steadily increasing, as demonstrated by the increase in the number of inquiries received by OneLayer. "We have been seeing much more demand for OneLayer's solutions as private LTE/5G matures as an enterprise network," explains Dave Mor, OneLayer CEO. "These are full-blown operations scenarios – not just pilots – where companies want to set it up right from the beginning, with all use cases covered. We would like to provide value to more stakeholders in these organizations and enable them to leverage the potential of private 5G." OneLayer looks forward to continuing to lead the private cellular network revolution by providing critical tools and solutions to enterprises. Visit their new website www.onelayer.com today to learn more about how OneLayer can help secure and manage all private cellular network devices with a top-tier enterprise approach while ensuring their customers do not require cellular expertise. New use cases, verticals and industry-leading resources are detailed on the new website: www.onelayer.com About OneLayer OneLayer provides enterprise-grade security, operations and asset management for private LTE/5G networks. Its platform and IoT toolkit can be implemented in private cellular networks to provide better visibility, control and protection for organizations. The company was founded by world-class cybersecurity experts with a deep understanding of both cellular protocols and IoT security needs and veterans from the IDF's 8200 and 81 intelligence units. OneLayer is backed by industry-leading advisors and has partnered with experts both in the cybersecurity domain as well as the telecom industry. To learn more about OneLayer, please visit www.onelayer.com.

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Spotlight

Qualcomm

At Qualcomm, they invent breakthrough technologies that transform how the world connects, computes, and communicates. They interact with products and technologies made possible by Qualcomm every day—5G-enabled smartphones that double as pro-level cameras and gaming devices, connectivity solutions th...

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