Aryaka’s New CEO Plans to Sharpen SD-WAN Firm’s Message to Customers

Armed with a new CEO, SD-WAN vendor Aryaka is planning to sharpen its marketing message and become a more aggressive competitor in the SD-WAN market. Matt Carter is a former Sprint executive who most recently served as president and CEO at Inteliquent, a public, cloud-based unified communications company. He joined Aryaka as CEO in September with plans to oversee the company’s next phase of growth. Carter replaces John Peters, the former Aryaka CEO, who was only with the firm about five months. According to Peters’ LinkedIn profile, he provides interim CEO services to help stabilize companies. In an interview with SDxCentral, Carter said that he is focused on taking Aryaka to the next phase of growth, whether that is as an independent company, a public company, or an acquisition. “My focus is to build a great business,” he said. “I am here to make sure we are operating from a position of strength.” Aryaka does SD-WAN a little differently from some players in the space. The company has invested in a global private network, which it put together by buying Layer 2 capacity from Tier 1 and Tier 2 service providers. Earlier this year the company announced that it had partnered with China Mobile to deliver SD-WAN to global companies with offices in China and Chinese companies with offices outside the country. A big draw for China Mobile was Aryaka’s private network.