SailPoint Levels-Up their ABM Strategy with Intent Data

| July 15, 2019

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The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.
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Spotlight

Shindig

Shindig is a platform for large scale online events. On Shindig all webcam enabled participants can see and are seen in a shared online space. Featured presenters can give a talk, be interviewed, share multimedia, teach, and more to a live online audience of thousands. Selected audience members can be brought up to share the stage and directly interact with hosts, "face-to-face", before the entire group. Meanwhile, audience members themselves can move freely in and out of private video chat conversations with one another, mingling, networking and socializing all without disturbing the other members of the audience. Its the dynamics of in person events at internet scale.

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