SailPoint Levels-Up their ABM Strategy with Intent Data

| July 15, 2019

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The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.
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Net Solutions

Net Solutions is a global digital consultancy that helps brands leverage design, analytics and engineering to create meaningful, personalized customer experiences. Established in the year 2000, we are 230+ people strong, organisation. Our clients include leading brands like Unilever, Microsoft, Harvard Business Review, IMG, Mothercare and Euro Car Parts as well as successful global startups.

Spotlight

Net Solutions

Net Solutions is a global digital consultancy that helps brands leverage design, analytics and engineering to create meaningful, personalized customer experiences. Established in the year 2000, we are 230+ people strong, organisation. Our clients include leading brands like Unilever, Microsoft, Harvard Business Review, IMG, Mothercare and Euro Car Parts as well as successful global startups.

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