High-quality networks offering superior customer experience preferred over low tariffs: Huawei India CEO

The Economic Times | April 22, 2019

High-quality networks offering superior customer experience preferred over low tariffs: Huawei India CEO
Huawei India CEO Jay Chen says telcos must strongly invest in 5G spectrum once it’s available in India, failing which they run the risk of being left behind in a mobile broadband turf where the competition benchmark has shifted from affordability to network quality. Chen told ET in Shenzhen that customers are no longer as price-sensitive as they were earlier, and are rapidly demanding an enhanced network experience with 4G services gaining mass traction and mobile video emerging as the new basic telecom service in India. Edited excerpts. India’s older carriers have been averse to an early 5G spectrum sale and reluctant to spend big sums on 5G airwaves in the absence of a compatible ecosystem and relevant 5G use cases. Will such a strategy could prove counter-productive?  Telecom operators must bravely invest in 5G airwaves (once available) as the 5G devices ecosystem will grow much faster than either 3G or 4G, coupled with the fact that spectrum utilization efficiency levels will also be higher, which will make customer experience on 5G networks a superior one. These are important considerations, especially if they wish to enjoy sustainable leadership in terms of network quality and user experience in a competitive market.

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