Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas.

Amy is known for her ability to create and execute winning turnarounds on a global scale.

MEDIA 7: What inspired you to get into marketing?
AMY BARZDUKAS:
I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back.

M7: How is Poly redefining the video conferencing experience for modern businesses?
AB:
 We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways.

First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses.

Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today.

Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules.

Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.


"Baby Boomers and more than half of Gen Z say they are most productive when they were working around noise."

M7: As the CMO of Poly, what were the major challenges in rebranding and transforming two separate organizations (Plantronics and Polycom) under a single brand Poly?
AB:
One of the greatest challenges of bringing together Plantronics and Polycom was doing so in a way that honored their brand equity, history, and positive associations while establishing a new story for the new company. Plantronics was already an audio pioneer– the first headset that transmitted Neil Armstrong’s famous words during the first moon landing. Polycom was the leader in audio and video conferencing – the conference phone used by business leaders and industry captains.
We had to figure out how to build a stand-out narrative in a crowded space for the general market. For customers and partners, we found a way to carry through the legacies and histories of both companies into the new brand. And for our employees, we had to inspire them to believe in the new brand and the new combined mission. These different challenges with different stakeholders took different approaches to confront, but in the end, we brought everyone to the same conclusion that Poly was moving forward, unified and stronger.

And like any acquisition, integration takes time. We’re proud of our accomplishments since rebranding to Poly in March 2019. Since then, we’ve refreshed our video conferencing line of products, broken new ground with a mobile phone station called Elara 60 Series and showcased our continued commitment to expanding the ecosystem with partners such as Zoom, Microsoft, Google, Amazon and more. As Poly, we bring a new level of quality, simplicity, and flexibility so that every communication can easily become a place for collaboration and innovation for the enterprise.


"Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace."

M7: A recent study by Poly reveals that employees prefer noisier open offices to closed, quiet spaces. What do you think is responsible for driving these unique demands in the workplace today?
AB:
Our research shows that Gen Z and Millennials tend to prefer open offices compared to Gen X and Baby Boomers and that more than half of Gen Z say they are most productive when they were working around noise. What we’re seeing is that Gen Z and Millennials came up in an era of digitization, so they are more accustomed to the tools and technology to deal with distractions in the workplace. For example, they’re used to wearing noise-canceling headphones to block out the background noise, and similarly at home with video. They’ve been doing it all their lives!

Now that we can work from anywhere – coffee shops, airports, waiting rooms – we are more accustomed to dealing with distractions and working through them. We take that mindset into the office along with the tools we may use to address distraction, from a pair of comfortable headphones with ANC to deciding to do different types of work in different settings.

M7: What features have made Poly Studio win the 'Best of Enterprise Connect' award in the '2019 Communication/Collaboration Device'?
AB: 
Poly Studio is our answer to the need for easy-to-use video conferencing devices for smaller spaces called huddle rooms. Poly Studio is a video USB bar with premium audio and video capabilities. Its standout features include NoiseBlock, which mutes distracting background noises, Automatic Group Framing and Speaker Tracking, which zooms in to focus on the speaking participant. This board-room like audio and video transforms small meeting rooms into a center for collaboration. We’re also pleased that it was recently certified for Zoom Rooms and Microsoft Teams. The device also works with Skype for Business, Google Meet, Cisco WebEx and Amazon Chime, and virtually any cloud-based video collaboration service.


"Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging."

M7: What traits make Poly a global leader in communications and a leading choice for every kind of workspace?
AB:
Our in-depth expertise, tireless innovation, and emphasis on partnership make Poly a global leader in communications and a leading choice for every kind of workspace.

Poly combines legendary audio expertise with powerful video and conferencing capabilities to help our users overcome the distractions, complexity, and distance, making communication in and out of the workplace challenging. When the world was on a race to space in the ’60s, NASA approached us—Plantronics back then—with a seemingly impossible task: create a headset that would equip astronauts to communicate with Mission Control from the earth to the moon, and back again.

Fifty years later, we share the same mission today: to create powerful connections that unify people the world over. We’re designing technology for the different ways people work – open offices, remote locations, mobile-first workers. We are the largest provider of headsets, video and audio-conferencing devices that you use to communicate and collaborate for your work, whatever that may be. And we continue to innovate with products like Poly Studio X that change how people collaborate.
Through partnerships with industry leaders like Microsoft, Amazon, Google, and Zoom, Poly takes an open-architecture approach that allows users to seamlessly connect across all the best technologies. Whenever and wherever people connect with these services, we will be there to provide the best-in-class audio, video and voice technology to make the experience that much better.

M7: What’s your superpower or spirit animal?
AB: 
My superpower is the ability to read amazingly quickly, thanks to the experimental elementary school I attended. I don’t know how anyone gets through their workload without it, honestly. My spirit animal? I told my husband the other day that I think it is Tom Petty. I’m a huge fan. If you have a problem, there is a Tom Petty song that can solve it, or at least make it more fun.

ABOUT POLY

Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Our headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace.

More C-Suite on deck

'It's very important that you are actively putting out content on the right outlets,' says Rohin Parkar

Media 7 | May 26, 2023

Rohin Parkar is an eternal learner with expertise in the access control and smart buildings domain. With substantial experience in product development and leadership roles within the wireless technology industry, he is currently spearheading Spintly with mobile and cloud-based access solutions. Read his exclusive interview to know his perspective on access control, custom content creation and thought leadership.

Read More

'Blockchain technology's mass adoption problem can be solved through a multi-framework platform and interconnected environments,' believes Yifan He

Media 7 | November 23, 2021

Yifan He, CEO of Red Date Technology, introduces us to their Blockchain-based Service Network and discusses how they hope to use blockchain technology to truly unleash the power of invention. Read on to know more about their partnership with China Mobile and China UnionPay as well as their smart city project ‘Five Sources Plan’.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

'It's very important that you are actively putting out content on the right outlets,' says Rohin Parkar

Media 7 | May 26, 2023

Rohin Parkar is an eternal learner with expertise in the access control and smart buildings domain. With substantial experience in product development and leadership roles within the wireless technology industry, he is currently spearheading Spintly with mobile and cloud-based access solutions. Read his exclusive interview to know his perspective on access control, custom content creation and thought leadership.

Read More

'Blockchain technology's mass adoption problem can be solved through a multi-framework platform and interconnected environments,' believes Yifan He

Media 7 | November 23, 2021

Yifan He, CEO of Red Date Technology, introduces us to their Blockchain-based Service Network and discusses how they hope to use blockchain technology to truly unleash the power of invention. Read on to know more about their partnership with China Mobile and China UnionPay as well as their smart city project ‘Five Sources Plan’.

Read More

Q&A with Cameron Worth, CEO & Founder, SharpEnd

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

Read More

Related News

Wireless

UScellular Selects Casa Systems for Self-Install 5G Outdoor Fixed Wireless Access Devices

GlobeNewswire | September 12, 2023

Casa Systems (Nasdaq: CASA) today announced that UScellular selected the Company’s new AurusLINK Fixed Wireless Access (FWA) outdoor device to provide a high-speed broadband internet solution for homes and businesses. Casa Systems’ AurusLINK was selected for its compact, self-install outdoor design that quickly and reliably connects to the 5G network for a superior FWA broadband internet experience. With nearly five million customers nationwide, UScellular is the fourth-largest full-service wireless carrier in the United States. Its Home Internet customer base has doubled over the past 18 months, and it recently celebrated passing 100,000 customers. As UScellular looks to accelerate its Home Internet growth, Casa Systems’ AurusLINK – which is being branded as the ‘UScellular Outdoor Receiver’ – will expand the operator’s addressable market with an FWA device that is simple to install by customers across diverse urban, suburban, and rural markets. In addition, it reliably and consistently delivers true broadband speeds – eliminating the challenge many in-home 5G gateways face with poor signal strength and slower speeds. “With its nationwide 5G footprint and diverse spectrum assets, UScellular is an innovative wireless operator that selected the AurusLINK as a complete, self-install solution to fuel the expansion of its Home Internet service to more customers,” said Steve Collins, SVP of Access Devices at Casa Systems. “UScellular’s customers will enjoy superior coverage and seamless connectivity as our devices and smartphone app ensure the optimal signal and performance to reduce product returns and churn issues associated with more traditional in-home 5G gateways. We look forward to working with UScellular to continue to provide access devices that maximize the capacity, reach and performance of their 5G network.” Similar in size to a smartphone, the AurusLINK/UScellular Outdoor Receiver addresses the needs of today’s customers with its compact design and simple, self-install device that provides immediate internet service. Leveraging over a decade of fixed wireless expertise including several large deployments with Tier 1 operators around the world, Casa Systems’ FWA offerings deliver an unmatched user installation experience with the world’s most advanced tools. This complete solution equips customers with everything necessary for installation in various locations including an easy-to-use app with step-by-step instructions and network intelligence to locate the best 5G signal. “Adding a self-installed external device to our in-home connectivity solutions gives our customers more flexibility to choose the option that provides the best performance for them,” said Eric Jagher, Senior Vice President and Chief Marketing Officer at UScellular. “We are committed to providing our customers with fast, reliable connectivity, and Casa Systems offers proven technology that delivers reliable, high-performance 5G services that will make a real difference in our customers’ lives.” Beyond FWA, the two companies are collaborating on bringing innovative hardware and software solutions to market to support UScellular’s growth strategies. For more information about Casa Systems’ extensive FWA portfolio, visit https://www.casa-systems.com/product-categories/fixed-wireless/ About Casa Systems, Inc. Casa Systems, Inc. (Nasdaq: CASA) delivers the core-to-customer building blocks to speed 5G transformation with future-proof solutions and cutting-edge bandwidth for all access types. In today’s increasingly personalized world, Casa Systems creates disruptive architectures built specifically to meet the needs of service provider networks. Our suite of open, cloud-native network solutions unlocks new ways for service providers to build networks without boundaries and maximizes revenue-generating capabilities. Commercially deployed in more than 70 countries, Casa Systems serves over 475 Tier 1 and regional service providers worldwide. For more information, visit http://www.casa-systems.com/.

Read More

Mobile OS,Wan Technologies

UST Expands Offerings in the Telecom Space with Acquisition of MobileComm

PR Newswire | September 01, 2023

UST, a leading digital transformation solutions company, has acquired MobileComm, a global telecom engineering firm with over 21 years of experience in telecommunications and wireless engineering services. The acquisition of Dallas-based Mobilecomm and the integration of its over 1300 employees will significantly strengthen UST's telecommunications practice and position the company to continue building upon its growth in this dynamic sector. MobileComm was founded in 2002 and operates across the US, India, and Canada. Its experienced team of experts brings a diverse set of capabilities in wireless engineering. For 21 years, MobileComm has supported some of the largest Communications Service Providers (CSPs) for a range of initiatives, including wireless network modernization, 5G network rollout, network performance enhancement, RF engineering, private cellular networks, and Open RAN. As telco workloads move to the cloud and open networks standardize, managing complex multi-vendor, multi-technology, and multi-cloud networks have become increasingly critical to success. This strategic acquisition will enable UST to merge its deep experience in cloud and devsecops with MobileComm's wireless engineering capabilities, providing unique offerings for Communications Service Provider (CSP) customers. Furthermore, by combining UST's domain expertise in other key verticals with Mobilecomm's wireless engineering expertise, UST can bring industry-curated 5G (Private Cellular) use cases, providing new monetization opportunities to CSPs. Adding these capabilities to UST's already strong telecommunications division positions the company to deepen existing client relationships while expanding its global client base. "We are proud to announce the acquisition of MobileComm. We believe this strategic move will further empower UST to continue developing our wide range of compelling solutions in the telecommunications sector. We are now better positioned to leverage our existing technologies and client relationships to expand the scope of our offerings and deliver bespoke solutions that accelerate digital transformation. UST will build upon this momentum by continuing to invest in the network engineering space," said Aravind Nandanan, General Manager, Telecommunications, UST. "UST has earned a reputation as a key driver of innovation across a number of sectors, and we are excited to join them as we look to leverage the assets and experience of MobileComm to continue building on UST's success in the telecommunications industry," said Harvinder Cheema, Chief Executive Officer, MobileComm. About MobileComm Professionals Inc MobileComm is a global frontrunner in deploying and modernizing wireless networks, heightening performance standards, constructing Private cellular networks, and executing Open RAN solutions. Their expertise empowers network operators to craft exceptional customer experiences. Organizations worldwide rely on MobileComm's adept wireless network specialists and in-house platforms driven by machine learning and predictive analytics, expediting deployment processes and mitigating potential risks. At the heart of MobileComm, a center of excellence propels unmatched solutions for 5G network design, implementation, and performance optimization.

Read More

Mobile OS,Wan Technologies

KORE Empowers National Retailer's Digital Transformation with 5G Connectivity

PR Newswire | August 31, 2023

KORE, a global leader in IoT solutions and a pioneering IoT hyperscaler and provider of IoT Connectivity, Solutions and Analytics, today announced its collaboration with a major national retailer to catalyze its digital transformation. By delivering advanced 5G connectivity, KORE is powering a nationwide shift towards digital-first retail, from security systems to customer experiences. In a world where digital prowess is paramount, reliable connectivity is the cornerstone of innovation. KORE's 5G solutions and services, including failover options, provide the link for these retailers to reimagine inventory management, business operations, and customer service. "Long gone are the days of interrupted sales or laborious stock checks," said Romil Bahl, KORE's President and CEO. "KORE's 5G connectivity will ensure business continuity for this retail chain, even when primary connections fail, while also putting agile inventory and operations management in action." KORE's commitment to its customers goes beyond connectivity. The company's hardware sourcing and managed services streamline installations and configurations, ensuring a frictionless digital transition. This digital transformation isn't just about mitigating risks; it's about affordability and efficiency. Bahl emphasizes, "KORE's 5G service guarantees reliability and eliminates hefty building costs, a stark contrast to the burdensome expense of wired services." KORE's alliance with the national retailer signals a turning point for retail, where 5G connectivity pioneers a new era. Retailers nationwide are embracing this transformation, driven by the agility, efficiency, and robustness of KORE's advanced solutions. About KORE KORE is a pioneer, leader, and trusted advisor delivering mission critical IoT solutions and services. We empower organizations of all sizes to improve operational and business results by simplifying the complexity of IoT. Our deep IoT knowledge and experience, global reach, purpose-built solutions, and deployment agility accelerate and materially impact our customers' business outcomes.

Read More

Wireless

UScellular Selects Casa Systems for Self-Install 5G Outdoor Fixed Wireless Access Devices

GlobeNewswire | September 12, 2023

Casa Systems (Nasdaq: CASA) today announced that UScellular selected the Company’s new AurusLINK Fixed Wireless Access (FWA) outdoor device to provide a high-speed broadband internet solution for homes and businesses. Casa Systems’ AurusLINK was selected for its compact, self-install outdoor design that quickly and reliably connects to the 5G network for a superior FWA broadband internet experience. With nearly five million customers nationwide, UScellular is the fourth-largest full-service wireless carrier in the United States. Its Home Internet customer base has doubled over the past 18 months, and it recently celebrated passing 100,000 customers. As UScellular looks to accelerate its Home Internet growth, Casa Systems’ AurusLINK – which is being branded as the ‘UScellular Outdoor Receiver’ – will expand the operator’s addressable market with an FWA device that is simple to install by customers across diverse urban, suburban, and rural markets. In addition, it reliably and consistently delivers true broadband speeds – eliminating the challenge many in-home 5G gateways face with poor signal strength and slower speeds. “With its nationwide 5G footprint and diverse spectrum assets, UScellular is an innovative wireless operator that selected the AurusLINK as a complete, self-install solution to fuel the expansion of its Home Internet service to more customers,” said Steve Collins, SVP of Access Devices at Casa Systems. “UScellular’s customers will enjoy superior coverage and seamless connectivity as our devices and smartphone app ensure the optimal signal and performance to reduce product returns and churn issues associated with more traditional in-home 5G gateways. We look forward to working with UScellular to continue to provide access devices that maximize the capacity, reach and performance of their 5G network.” Similar in size to a smartphone, the AurusLINK/UScellular Outdoor Receiver addresses the needs of today’s customers with its compact design and simple, self-install device that provides immediate internet service. Leveraging over a decade of fixed wireless expertise including several large deployments with Tier 1 operators around the world, Casa Systems’ FWA offerings deliver an unmatched user installation experience with the world’s most advanced tools. This complete solution equips customers with everything necessary for installation in various locations including an easy-to-use app with step-by-step instructions and network intelligence to locate the best 5G signal. “Adding a self-installed external device to our in-home connectivity solutions gives our customers more flexibility to choose the option that provides the best performance for them,” said Eric Jagher, Senior Vice President and Chief Marketing Officer at UScellular. “We are committed to providing our customers with fast, reliable connectivity, and Casa Systems offers proven technology that delivers reliable, high-performance 5G services that will make a real difference in our customers’ lives.” Beyond FWA, the two companies are collaborating on bringing innovative hardware and software solutions to market to support UScellular’s growth strategies. For more information about Casa Systems’ extensive FWA portfolio, visit https://www.casa-systems.com/product-categories/fixed-wireless/ About Casa Systems, Inc. Casa Systems, Inc. (Nasdaq: CASA) delivers the core-to-customer building blocks to speed 5G transformation with future-proof solutions and cutting-edge bandwidth for all access types. In today’s increasingly personalized world, Casa Systems creates disruptive architectures built specifically to meet the needs of service provider networks. Our suite of open, cloud-native network solutions unlocks new ways for service providers to build networks without boundaries and maximizes revenue-generating capabilities. Commercially deployed in more than 70 countries, Casa Systems serves over 475 Tier 1 and regional service providers worldwide. For more information, visit http://www.casa-systems.com/.

Read More

Mobile OS,Wan Technologies

UST Expands Offerings in the Telecom Space with Acquisition of MobileComm

PR Newswire | September 01, 2023

UST, a leading digital transformation solutions company, has acquired MobileComm, a global telecom engineering firm with over 21 years of experience in telecommunications and wireless engineering services. The acquisition of Dallas-based Mobilecomm and the integration of its over 1300 employees will significantly strengthen UST's telecommunications practice and position the company to continue building upon its growth in this dynamic sector. MobileComm was founded in 2002 and operates across the US, India, and Canada. Its experienced team of experts brings a diverse set of capabilities in wireless engineering. For 21 years, MobileComm has supported some of the largest Communications Service Providers (CSPs) for a range of initiatives, including wireless network modernization, 5G network rollout, network performance enhancement, RF engineering, private cellular networks, and Open RAN. As telco workloads move to the cloud and open networks standardize, managing complex multi-vendor, multi-technology, and multi-cloud networks have become increasingly critical to success. This strategic acquisition will enable UST to merge its deep experience in cloud and devsecops with MobileComm's wireless engineering capabilities, providing unique offerings for Communications Service Provider (CSP) customers. Furthermore, by combining UST's domain expertise in other key verticals with Mobilecomm's wireless engineering expertise, UST can bring industry-curated 5G (Private Cellular) use cases, providing new monetization opportunities to CSPs. Adding these capabilities to UST's already strong telecommunications division positions the company to deepen existing client relationships while expanding its global client base. "We are proud to announce the acquisition of MobileComm. We believe this strategic move will further empower UST to continue developing our wide range of compelling solutions in the telecommunications sector. We are now better positioned to leverage our existing technologies and client relationships to expand the scope of our offerings and deliver bespoke solutions that accelerate digital transformation. UST will build upon this momentum by continuing to invest in the network engineering space," said Aravind Nandanan, General Manager, Telecommunications, UST. "UST has earned a reputation as a key driver of innovation across a number of sectors, and we are excited to join them as we look to leverage the assets and experience of MobileComm to continue building on UST's success in the telecommunications industry," said Harvinder Cheema, Chief Executive Officer, MobileComm. About MobileComm Professionals Inc MobileComm is a global frontrunner in deploying and modernizing wireless networks, heightening performance standards, constructing Private cellular networks, and executing Open RAN solutions. Their expertise empowers network operators to craft exceptional customer experiences. Organizations worldwide rely on MobileComm's adept wireless network specialists and in-house platforms driven by machine learning and predictive analytics, expediting deployment processes and mitigating potential risks. At the heart of MobileComm, a center of excellence propels unmatched solutions for 5G network design, implementation, and performance optimization.

Read More

Mobile OS,Wan Technologies

KORE Empowers National Retailer's Digital Transformation with 5G Connectivity

PR Newswire | August 31, 2023

KORE, a global leader in IoT solutions and a pioneering IoT hyperscaler and provider of IoT Connectivity, Solutions and Analytics, today announced its collaboration with a major national retailer to catalyze its digital transformation. By delivering advanced 5G connectivity, KORE is powering a nationwide shift towards digital-first retail, from security systems to customer experiences. In a world where digital prowess is paramount, reliable connectivity is the cornerstone of innovation. KORE's 5G solutions and services, including failover options, provide the link for these retailers to reimagine inventory management, business operations, and customer service. "Long gone are the days of interrupted sales or laborious stock checks," said Romil Bahl, KORE's President and CEO. "KORE's 5G connectivity will ensure business continuity for this retail chain, even when primary connections fail, while also putting agile inventory and operations management in action." KORE's commitment to its customers goes beyond connectivity. The company's hardware sourcing and managed services streamline installations and configurations, ensuring a frictionless digital transition. This digital transformation isn't just about mitigating risks; it's about affordability and efficiency. Bahl emphasizes, "KORE's 5G service guarantees reliability and eliminates hefty building costs, a stark contrast to the burdensome expense of wired services." KORE's alliance with the national retailer signals a turning point for retail, where 5G connectivity pioneers a new era. Retailers nationwide are embracing this transformation, driven by the agility, efficiency, and robustness of KORE's advanced solutions. About KORE KORE is a pioneer, leader, and trusted advisor delivering mission critical IoT solutions and services. We empower organizations of all sizes to improve operational and business results by simplifying the complexity of IoT. Our deep IoT knowledge and experience, global reach, purpose-built solutions, and deployment agility accelerate and materially impact our customers' business outcomes.

Read More