WHAT ARE USE CASES FOR LOCATION-BASED SERVICES?

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Last week, we looked at what location-based services are. This week we will examine potential use cases. With indoor and campus wireless technologies that enable location and tracking efficiently, cost-effectively (even to the point of no additional expense), and with accuracy that can range from adequate to amazing, it’s no wonder that we’re seeing an explosion of location-based services enabled by Wi-Fi and BLE. Let’s explore some of these – I think you’ll find the range of applications impressive.First, the basics. LBS is all about provisioning what a given user needs based on his or her location at any given moment in time. The most obvious application then, is in directories of what services are available, directions (often called wayfinding), and optimal routing, based on specified conditions.

Spotlight

Purple - Intelligent Spaces

"Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their venues. Enterprise customers have the option of four product lines: WiFi, Location, Fusion and Purple Provision (BYOD). Small businesses can take advantage of our free guest WiFi product or purchase a cloud software license, which gives them marketing and analytics tools."

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Spotlight

Purple - Intelligent Spaces

"Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their venues. Enterprise customers have the option of four product lines: WiFi, Location, Fusion and Purple Provision (BYOD). Small businesses can take advantage of our free guest WiFi product or purchase a cloud software license, which gives them marketing and analytics tools."

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