Operator personal cloud: Engage subscribers with a content hub

SUREN NATHAN, | June 21, 2021

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While many 5G use cases have centered on enterprise opportunities that leverage the speed, responsiveness and capacity of this advanced wireless technology, telecom operators must be careful to not brush off the desires of individual subscribers. They, too, are looking to make the most of their 5G data plans and investments in 5G-enabled mobile devices.
Unfortunately for many subscribers, the technology has not yet lived up to its promise. A recent consumer study from Ericsson shows that 70% of smartphone users are disappointed in the availability of new 5G-powered services and apps. The same study also found that subscribers are willing to pay 20-30% more for a premium 5G plan bundled with digital service use cases.
Taken together, these two data points indicate that the time has come for operators to develop a 5G strategy focused on increasing value-added services for the subscriber. Operators who want to remain competitive as well as recoup their infrastructure investments must think beyond simply providing enhanced connectivity. Today's consumers are savvy, use multiple connected devices and are short on time. And they expect a lot more from their digital service providers.

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