How service providers can unlock the coveted SME market

ANGUS WARD | June 7, 2021

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For communications service providers, questions still loom over how 5G will be monetized. Many have voiced the view that the enterprise segment is where 5G will make its money, with potential use cases across a breadth of verticals including the automotive, manufacturing and utilities industries to name a few. However, if service providers focus more on delivering 5G business use cases to small and midsized enterprises (SMEs), this market segment could prove to be a fruitful source of revenue.
As 5G deployments continue to roll-out globally, CSPs are focused on deriving value from projects and partnerships with large multinational enterprises. And they are eager to do so quickly to assure payback from their $1trillion investments in the next generation network. However, are CSPs blinkered in their approach to generating ROI from 5G? Are they limiting themselves by focusing too much on a small segment of the enterprise market, that to date has limited CSPs' involvement in early 5G projects, reducing them to mere providers of connectivity?

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Zingbox Inc.

Zingbox detects and protects the connected equipment. It provides unparalleled visibility into the Internet of Things (IoT) infrastructure to reveal existing vulnerabilities and hidden threats. Zingbox is a real-time IoT security solution that protects enterprises from cyber and insider threats. Deployed in a non-intrusive way, Zingbox discovers, identifies and classifies assets into IoT categories. It then learns and generates a baseline of normal device behavior and identifies its risk profile. Zingbox detects anomalous behavior to provide real-time policy enforcement.

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