How 5G will change the digital marketing market in 2020

2019 was the year in which many of the major markets first tested 5G, the next generation of broadband for smart devices. 5G promises to offer Internet speeds up to 10 times faster than those offered by the current generation of smartphones, as well as an improved signal. 2020 will be the first year that the impact of 5G on digital marketing is felt. In 2020, 5G will go beyond its current market niche to reach a wider audience. By the end of 2019, 15 cities in Spain already have access to 5G, probably under development for many more. In the United States they already have 30 cities, but by the time 2020 comes to an end, 50% of the US You will have access. In the United Kingdom, 5G is currently available in seventeen cities, but plans for significant expansion are also marked by 2020.

Spotlight

EnGenius Technologies

Established in 1999, EnGenius Technologies, Inc., is a US-based industry expert in wireless communications and radio frequency (RF) technology, delivering feature-rich, long-range wireless communications technology for voice and data. The versatility and performance of the company's solutions lower total cost of ownership, increase productivity and maximize return on investment. EnGenius’ growing portfolio of networking solutions including Gigabit PoE switches, indoor and outdoor wireless networking products, and IP cameras for business deliver long-range connectivity, robust feature sets and versatility for class-leading performance at affordable price points.

OTHER ARTICLES
Network Infrastructure, Network Management

Ericsson’s 5G platform adds unique core and business communication capabilities

Article | July 27, 2023

To leverage the full benefits of 5G and cloud native investments, orchestration and automation are now a critical matter of business. Ericsson’s 5G platform is now being strengthened with new solutions that enable smarter business. David Bjore, Head of R&D and Portfolio, Business Area Digital Services, Ericsson, says: “Through our core networks, service providers can get to market faster and can capitalize on new services, through leading consumer and enterprise communication and monetization solutions, enabling them to stay ahead in the race for 5G business, today and tomorrow.”

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5G

Ericsson researchers top 4.3Gbps downlink on 5G millimeter wave

Article | September 28, 2023

With a technical specification comprising 8 component carriers (8CC) aggregating 800MHz of millimeter wave spectrum, Ericsson engineers achieved delivery rates of 4.3Gbps – the fastest 5G speed to date. Ericsson Radio System Street Macro 6701 delivered data with downlink speeds of 4.3Gbps over-the-air to an industry partner test device during interoperability testing. The commercial solution, including network and terminal support, will be available to 5G consumers during 2020.

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Enterprise Mobility

Intelligence Brief: How is 5G changing network ownership?

Article | June 15, 2023

5G necessitates a different network strategy. Unlike previous generations, 5G deployment is not only about adding more sites and increasing backhaul capacity. In fact, it is more about rethinking the whole network architecture to make it agile. The high capacity requirements of 5G will necessitate the use of small cells in cities and areas of high footfall (such as airports) to complement national macro networks. Private networks (for example to sell into enterprise customers) and the concept of a neutral host (such as for sports stadiums) are further examples of diversification.

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5G Needs Edge Computing to Deliver on Its Promises

Article | February 11, 2020

Edge computing will be a key enabler for 5G to deliver on its bandwidth and latency requirements. In the short term, it can enable developers to provide a “5G experience” at scale. In the long term, it will be necessary to optimise customer experience for real-time, data hungry applications. Telecoms operators have reported that 5G in the lab can deliver network speeds that are more than twenty times faster than LTE1. But, this does not reflect the experience of the average user. And 5G roll out in many countries will be limited in terms of coverage and capabilities for several more years, given that the ultra-low latency standards will only be revealed in 3GPP’s Release 16 later this year. This is why it is likely that, for 5G to deliver on its promises, it must be coupled with edge computing.

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Spotlight

EnGenius Technologies

Established in 1999, EnGenius Technologies, Inc., is a US-based industry expert in wireless communications and radio frequency (RF) technology, delivering feature-rich, long-range wireless communications technology for voice and data. The versatility and performance of the company's solutions lower total cost of ownership, increase productivity and maximize return on investment. EnGenius’ growing portfolio of networking solutions including Gigabit PoE switches, indoor and outdoor wireless networking products, and IP cameras for business deliver long-range connectivity, robust feature sets and versatility for class-leading performance at affordable price points.

Related News

Mobile OS

Celona Signs Agreement to Advance the State of Seamless Mobile Connectivity at Stanford Health Care

GlobeNewswire | September 28, 2023

Celona, a pioneer and innovator of private mobile network solutions, today announced that Stanford Health Care (SHC) is standardizing on Celona’s 5G LAN products and technology. The solution is being deployed within its hospitals and clinics to advance the quality and speed of healthcare services and electronic communications for doctors, clinicians, patients, visitors and staff. The agreement, focused on delivering the first of its kind CBRS-based private wireless and neutral host connectivity services, will provide in-building public cellular coverage for T-Mobile subscribers along with highly reliable private cellular network connectivity and mobility services to support critical care use cases. Stanford Health Care will initially implement Celona private wireless and neutral host services across four buildings, including a hospital facility and three medical offices. This deployment is anticipated to inform future installations across other Stanford Health Care locations. Today’s healthcare organizations increasingly rely on wireless connectivity to optimize internal operations and improve the care experience for patients, visitors, doctors, and clinicians. Traditional Wi-Fi and distributed antenna systems (DAS) have inherent limitations in addressing the growing demand for seamless mobility and reliable, pervasive wireless coverage. Addressing these challenges, Stanford Health Care will deploy Celona's 5G LAN and neutral host architecture that leverages shared cellular spectrum and existing enterprise network resources to create an efficient, cost-effective communications infrastructure. The new public/private wireless network ensures the highest levels of connectivity, security, and uninterrupted mobility for all users, regardless of facility size. The network will also enable new private wireless use cases such as critical clinical communications and digital mobile applications on devices like mobile devices, handhelds, connected IoT devices etc. Stanford Health Care’s new private wireless infrastructure will be based on Celona's 4G/5G CBRS radio access network technology integrated into SHC's existing IP network and connected to Celona's cloud-based Multi-Operator Exchange Network (MOXN) service. This modern approach to improving in-building cellular signal coverage gives organizations more control over the user experience. All mobile subscriber connections are automatically aggregated and directed through a single secure tunnel to the mobile network operator (MNO) core thereby guaranteeing a seamless and reliable user experience. In the initial phase, this solution will provide T-Mobile service, with the potential to provide service for other mobile network operators in the future. "Stanford Health Care is at the forefront of innovation, aiming to provide the best healthcare experience possible, for both our patients and our staff," stated Christian Lindmark, CTO of Stanford Health Care. “In addition to providing in-building cellular signal, our vision includes using the platform to create a secure, private wireless network for core medical wireless technologies, such as clinical communication, patient monitoring and clinical video feeds.” Celona's Multi-Operator Exchange Network (MOXN) technology — a cloud-hosted software exchange that streamlines operations by eliminating cumbersome hardware — ensures a seamless user experience while meeting subscriber service level agreements and key performance indicators. Clinical Mobility, a leader in healthcare wireless communication, will provide design, engineering, implementation, and ongoing support for the project. Over the last year, Clinical Mobility leveraged their experience in wireless technologies in healthcare to advise Stanford. This advice has covered understanding the key use cases for this technology in the Stanford environment as well as assisting with an analysis of various vendors in the market. Clinical Mobility is also expanding the partnership with Celona to the broader healthcare market. "We are proud to collaborate with Stanford Health Care to redefine mobile experiences within healthcare," said Rajeev Shah, Co-Founder and CEO of Celona. "Our 5G LAN solution, combined with the cloud-based MOXN technology, will reshape in-building wireless economics through shared infrastructure, ultimately advancing the future of healthcare connectivity." This deployment represents a leap forward in healthcare innovation, embedding private 5G connectivity into the heart of patient care. This transformational technology is set to reshape healthcare by integrating advanced solutions into medical facilities. Celona's 5G LAN solutions empower healthcare professionals to access real time data, remote diagnostics, and telemedicine services at their fingertips. This milestone marks the beginning of a new era in connected healthcare where private 5G connectivity establishes a gold standard for efficiency, accuracy, and patient well-being. About Celona Based in Silicon Valley, Celona is a pioneer and leading innovator of enterprise private wireless solutions. The company is credited with developing the industry’s first 5G LAN system, a turnkey 4G/5G system that enables enterprises and mobile network operators to address the growing demands for more deterministic wireless connectivity for critical business applications and vital use cases not met by conventional wireless alternatives. Celona’s products and technology have been selected and deployed by a wide range of customers including Verizon, NTT, SBA Communications, Standard Steel, and Haslam Sports Group. To date, the company has raised $100 million in venture funding from Lightspeed Venture Partners, Norwest Venture Partners, NTT Ventures, Cervin Ventures, DigitalBridge and Qualcomm Ventures. For more information, please visit celona.io and follow Celona on Twitter @celonaio.

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Google Cloud forges 5G edge deal with AT&T, launches telecom-tailored version of Anthos

Light Reading | March 05, 2020

Google Cloud today announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud’s strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. Enabling and Monetizing 5G as a business services platform. Google Cloud is partnering with telecommunications companies to harness 5G as a business services platform. To meet this goal, Google Cloud today unveiled its Global Mobile Edge Cloud (GMEC) strategy, which will deliver a portfolio and marketplace of 5G solutions built jointly with telecommunications companies; an open cloud platform for developing these network-centric applications; and a global distributed edge for optimally deploying these solutions.

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New York's utility to test private LTE network with several vendors

Light Reading | March 05, 2020

The New York Power Authority (NYPA), the nation's largest state-owned power utility, is about to begin testing a massive private LTE network that it hopes to use for applications ranging from energy metering to flying inspection drones. "NYPA is looking to build a 3GPP standards-based private LTE network to support its efforts to help modernize the electric grid in New York State. This secure and reliable network will support NYPA's efforts to enhance its operational and programmatic capabilities and leverage the benefits of evolving innovation in wireless equipment," the agency wrote in a filing with the FCC requesting permission to begin testing the network.

Read More

Mobile OS

Celona Signs Agreement to Advance the State of Seamless Mobile Connectivity at Stanford Health Care

GlobeNewswire | September 28, 2023

Celona, a pioneer and innovator of private mobile network solutions, today announced that Stanford Health Care (SHC) is standardizing on Celona’s 5G LAN products and technology. The solution is being deployed within its hospitals and clinics to advance the quality and speed of healthcare services and electronic communications for doctors, clinicians, patients, visitors and staff. The agreement, focused on delivering the first of its kind CBRS-based private wireless and neutral host connectivity services, will provide in-building public cellular coverage for T-Mobile subscribers along with highly reliable private cellular network connectivity and mobility services to support critical care use cases. Stanford Health Care will initially implement Celona private wireless and neutral host services across four buildings, including a hospital facility and three medical offices. This deployment is anticipated to inform future installations across other Stanford Health Care locations. Today’s healthcare organizations increasingly rely on wireless connectivity to optimize internal operations and improve the care experience for patients, visitors, doctors, and clinicians. Traditional Wi-Fi and distributed antenna systems (DAS) have inherent limitations in addressing the growing demand for seamless mobility and reliable, pervasive wireless coverage. Addressing these challenges, Stanford Health Care will deploy Celona's 5G LAN and neutral host architecture that leverages shared cellular spectrum and existing enterprise network resources to create an efficient, cost-effective communications infrastructure. The new public/private wireless network ensures the highest levels of connectivity, security, and uninterrupted mobility for all users, regardless of facility size. The network will also enable new private wireless use cases such as critical clinical communications and digital mobile applications on devices like mobile devices, handhelds, connected IoT devices etc. Stanford Health Care’s new private wireless infrastructure will be based on Celona's 4G/5G CBRS radio access network technology integrated into SHC's existing IP network and connected to Celona's cloud-based Multi-Operator Exchange Network (MOXN) service. This modern approach to improving in-building cellular signal coverage gives organizations more control over the user experience. All mobile subscriber connections are automatically aggregated and directed through a single secure tunnel to the mobile network operator (MNO) core thereby guaranteeing a seamless and reliable user experience. In the initial phase, this solution will provide T-Mobile service, with the potential to provide service for other mobile network operators in the future. "Stanford Health Care is at the forefront of innovation, aiming to provide the best healthcare experience possible, for both our patients and our staff," stated Christian Lindmark, CTO of Stanford Health Care. “In addition to providing in-building cellular signal, our vision includes using the platform to create a secure, private wireless network for core medical wireless technologies, such as clinical communication, patient monitoring and clinical video feeds.” Celona's Multi-Operator Exchange Network (MOXN) technology — a cloud-hosted software exchange that streamlines operations by eliminating cumbersome hardware — ensures a seamless user experience while meeting subscriber service level agreements and key performance indicators. Clinical Mobility, a leader in healthcare wireless communication, will provide design, engineering, implementation, and ongoing support for the project. Over the last year, Clinical Mobility leveraged their experience in wireless technologies in healthcare to advise Stanford. This advice has covered understanding the key use cases for this technology in the Stanford environment as well as assisting with an analysis of various vendors in the market. Clinical Mobility is also expanding the partnership with Celona to the broader healthcare market. "We are proud to collaborate with Stanford Health Care to redefine mobile experiences within healthcare," said Rajeev Shah, Co-Founder and CEO of Celona. "Our 5G LAN solution, combined with the cloud-based MOXN technology, will reshape in-building wireless economics through shared infrastructure, ultimately advancing the future of healthcare connectivity." This deployment represents a leap forward in healthcare innovation, embedding private 5G connectivity into the heart of patient care. This transformational technology is set to reshape healthcare by integrating advanced solutions into medical facilities. Celona's 5G LAN solutions empower healthcare professionals to access real time data, remote diagnostics, and telemedicine services at their fingertips. This milestone marks the beginning of a new era in connected healthcare where private 5G connectivity establishes a gold standard for efficiency, accuracy, and patient well-being. About Celona Based in Silicon Valley, Celona is a pioneer and leading innovator of enterprise private wireless solutions. The company is credited with developing the industry’s first 5G LAN system, a turnkey 4G/5G system that enables enterprises and mobile network operators to address the growing demands for more deterministic wireless connectivity for critical business applications and vital use cases not met by conventional wireless alternatives. Celona’s products and technology have been selected and deployed by a wide range of customers including Verizon, NTT, SBA Communications, Standard Steel, and Haslam Sports Group. To date, the company has raised $100 million in venture funding from Lightspeed Venture Partners, Norwest Venture Partners, NTT Ventures, Cervin Ventures, DigitalBridge and Qualcomm Ventures. For more information, please visit celona.io and follow Celona on Twitter @celonaio.

Read More

Google Cloud forges 5G edge deal with AT&T, launches telecom-tailored version of Anthos

Light Reading | March 05, 2020

Google Cloud today announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud’s strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. Enabling and Monetizing 5G as a business services platform. Google Cloud is partnering with telecommunications companies to harness 5G as a business services platform. To meet this goal, Google Cloud today unveiled its Global Mobile Edge Cloud (GMEC) strategy, which will deliver a portfolio and marketplace of 5G solutions built jointly with telecommunications companies; an open cloud platform for developing these network-centric applications; and a global distributed edge for optimally deploying these solutions.

Read More

New York's utility to test private LTE network with several vendors

Light Reading | March 05, 2020

The New York Power Authority (NYPA), the nation's largest state-owned power utility, is about to begin testing a massive private LTE network that it hopes to use for applications ranging from energy metering to flying inspection drones. "NYPA is looking to build a 3GPP standards-based private LTE network to support its efforts to help modernize the electric grid in New York State. This secure and reliable network will support NYPA's efforts to enhance its operational and programmatic capabilities and leverage the benefits of evolving innovation in wireless equipment," the agency wrote in a filing with the FCC requesting permission to begin testing the network.

Read More

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