How 5G will change the digital marketing market in 2020

2019 was the year in which many of the major markets first tested 5G, the next generation of broadband for smart devices. 5G promises to offer Internet speeds up to 10 times faster than those offered by the current generation of smartphones, as well as an improved signal. 2020 will be the first year that the impact of 5G on digital marketing is felt. In 2020, 5G will go beyond its current market niche to reach a wider audience. By the end of 2019, 15 cities in Spain already have access to 5G, probably under development for many more. In the United States they already have 30 cities, but by the time 2020 comes to an end, 50% of the US You will have access. In the United Kingdom, 5G is currently available in seventeen cities, but plans for significant expansion are also marked by 2020.

Spotlight

Fortanix

Fortanix has built a new category Runtime Encryption using Intel SGX. Just like encryption today protects data at rest and data during motion, Runtime Encryption keeps keys, data, and applications completely protected from external and internal threats including malicious insiders, cloud providers, OS-level hacks and network intruders. Customers get deterministic security, unlike existing leaky security, which means their applications and data remain completely protected regardless of how the attacks originate and how root credentials are compromised.

OTHER ARTICLES
Enterprise Mobility, Mobile Infrastructure

Four reasons why NB-IoT is the enabler of mass IoT apps and tracking

Article | June 16, 2023

Everyone understands the need to track and trace and tracking was one of the first apps that kick-started the M2M industry at scale about two decades ago. It now encompasses everything from routine shipments to monitoring of high value equipment and has even further proved its worth in the pandemic, enabling tracking of essential shipments and cold chain logistics for vaccines. With narrowband IoT (NB-IoT) now rolling out across the world, the technology is powering tracking applications for the mass-market, bringing new capabilities and functions to tracking and opening up new markets and use cases. Four essential attributes of NB-IoT, in addition to the fundamental ability of throughput, were discussed in a recent Quectel webinar

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Data Center Networking

Verizon and Unity Collaborate to Integrate 5G and MEC in Gaming

Article | July 5, 2023

Telecommunications conglomerate Verizon has partnered with 3D development platform Unity to create entertainment applications and enterprise toolkits that can render 3D environments almost instantaneously, without the need for expensive hardware. In a press release, Verizon said products from this collaboration will address the demand for instantaneous content in industries such as gaming, retail, and sports, where emphasis is placed on real-time digital immersion. “We are entering an era of technology-led disruption where 5G and MEC will not only transform the full enterprise lifecycle, it will change the way consumers experience gaming and entertainment,” said Verizon Chief Executive Officer Tami Erwin. These products will utilise 5G and Mobile Edge Computing (MEC) technology, taking the best of both worlds to enhance the digital experience for consumers. The concept of edge computing has actually been around for roughly three decades, but it wasn't until recently that we've been able to apply it to Internet of Things (IoT) devices. Edge architecture reduces latency by moving computer services closer to the source — the "edges" — of the data. This not only decongests the centralised cloud of information, but also decreases the distance the data needs to cover to reach user terminals. Meanwhile, 5G is the highly anticipated next generation broadband network that promises to deliver high speeds with just millisecond latencies. Despite the pandemic, its rollout hasn’t slowed down at all, with countries like China, South Korea, and the US getting a first taste of the technology. The promise of lightning-fast connections, however, comes at a steep cost: 5G stations consume plenty of energy to work. Though much of 5G's advantages come from its streamlined digital routing capabilities, it's also underpinned by a powerful network of hardware components — more precisely, printed circuit boards (PCBs). To answer the demand for more energy, engineers use ties to meet PCB requirements for solving the challenges that come with powering a standard board. These include considerations like signal paths and planar delays, among others. Placing the net ties at the right junctions distributes energy more evenly, thus providing efficient power delivery to 5G networks. Despite all the touted capabilities of 5G, experts have flagged cybersecurity as one major concern. As a new innovation, 5G is still fairly unregulated, leaving loopholes and security gaps that cyber criminals can exploit. For instance, the expansion of bandwidth coverage actually opens up vulnerabilities and additional avenues for cyber attacks. Furthermore, the hyper connected nature of IoT devices makes it easier for hackers to gain access to different networks, both private and public; and unwitting users can potentially expose their contacts to virtual attackers. Because of these threats, experts urge telecom companies to lay down a solid bedrock for 5G security before finalising the pivot towards it. For now, it remains to be seen how legislators and regulators will implement standards to guide the public in its use of 5G. Amid this concern, Verizon and Unity are hopeful that their collaboration — and the marriage of 5G and MEC technology — will be a game changer in the gaming, retail, and entertainment industries. “We know the world is demanding high-speed, AAA content, whether it’s an educational augmented reality application or a robot running a simulation of a digital twin,” Unity Vice President for Solutions Ryan Peterson said. “5G is the key piece for us to facilitate these real-time 3D experiences broadly and to better meet the demands of the real-time economy.”

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Network Infrastructure, Network Management

Why the coronavirus response may unleash 5G

Article | July 27, 2023

Before the COVID-19 crisis, the biggest news in tech was the ongoing -- and controversial -- rollout of the 5G network. First, there was the ban on Chinese companies, prohibiting them from being involved with 5G infrastructure in the U.S., U.K. and Australia. Then articles started pointing out that the threat profile for 5G was an order of magnitude higher than that of existing telecom protocols. The coronavirus outbreak, though, has forced some analysts to reassess the value of 5G. While security concerns remain, the network has been invaluable in the fight against the pandemic.

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5 Technology Trends That Will Advance Networking

Article | February 12, 2021

With the emergence of new technologies, the networking field is transforming rapidly. The epicenter of networking has shifted to clouds from datacenters. Similarly, the focus of networking has also moved towards mobile devices. In the upcoming years, tech trends will hugely impact the way a business operates and bring the rise of Industry 4.0. Top Networking Tech Trends 1. 5G and WI-FI 6 Undoubtedly, the deployment of next-generation wireless networking will be around the corner. In the arena of mobile devices, 5G is set to rewrite the new technological possibilities. It will uncover the true power of augmented reality and IoT. On the other hand, the next journey of the WI-FI Standard - WI-FI 6 or 802.11ax will become the step for a non-stop innovative world. It will add density, flexibility, scalability, and efficiency for increasing the internet speed of multiple connected devices. That will in return improve the working capabilities of businesses. 2. SD-WAN As the name suggested, SD-WAN is the software-defined approach for managing WANs. It can lower operating costs while amplifying the usage of resources in multiple deployments. It increases the security level for applications and enables admin to use bandwidth efficiently. It will become the standard format for wide area networks and will help in connecting public cloud resources and branch offices. 3. Secure Access Service Edge (SASE) SASE is a new networking technology that converges functions of different security and network solutions into one global cloud service. It is an architectural alteration of networking and security that supports IT to offer prompt, holistic, and versatile service to the digital business. It amplifies the security postures, improves access performance, and diminishes operational complexity. It helps organizations to develop new products faster and respond to business needs or changes. 4. IoT/Edge Networking In comparison to traditional cloud computing, edge computing is the idea to bring data and computers much closer to the end-users. It reduces the need for long-distance communication among client and server, and lessen the cost of bandwidth. It will remain to achieve drift in companies while they decentralize their networks. 5. Automation in Networking Network automation is the process that automates security and network to maximize the functionality and efficiency of the network. It will help IT companies to deploy applications faster. It is set to take the digital transformation to the next step by automation of network and security operations. It reduces the risk of downtime and failure of the network while making the management faster, simpler, and easier. Connecting to Future Networking Based on the trends that will reshape the networking world, we are going to see a significant change in the tech landscape. 2021 will be transformative for every person around the world. Several long-held concepts and infrastructure will be replaced by new ones making the network a vital asset to the business. Besides, the organizations are ready to take advantage of them in a way that was never imagined before. For any question or concern, have an IT consultation from the experienced.

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Spotlight

Fortanix

Fortanix has built a new category Runtime Encryption using Intel SGX. Just like encryption today protects data at rest and data during motion, Runtime Encryption keeps keys, data, and applications completely protected from external and internal threats including malicious insiders, cloud providers, OS-level hacks and network intruders. Customers get deterministic security, unlike existing leaky security, which means their applications and data remain completely protected regardless of how the attacks originate and how root credentials are compromised.

Related News

Mobile OS

Celona Signs Agreement to Advance the State of Seamless Mobile Connectivity at Stanford Health Care

GlobeNewswire | September 28, 2023

Celona, a pioneer and innovator of private mobile network solutions, today announced that Stanford Health Care (SHC) is standardizing on Celona’s 5G LAN products and technology. The solution is being deployed within its hospitals and clinics to advance the quality and speed of healthcare services and electronic communications for doctors, clinicians, patients, visitors and staff. The agreement, focused on delivering the first of its kind CBRS-based private wireless and neutral host connectivity services, will provide in-building public cellular coverage for T-Mobile subscribers along with highly reliable private cellular network connectivity and mobility services to support critical care use cases. Stanford Health Care will initially implement Celona private wireless and neutral host services across four buildings, including a hospital facility and three medical offices. This deployment is anticipated to inform future installations across other Stanford Health Care locations. Today’s healthcare organizations increasingly rely on wireless connectivity to optimize internal operations and improve the care experience for patients, visitors, doctors, and clinicians. Traditional Wi-Fi and distributed antenna systems (DAS) have inherent limitations in addressing the growing demand for seamless mobility and reliable, pervasive wireless coverage. Addressing these challenges, Stanford Health Care will deploy Celona's 5G LAN and neutral host architecture that leverages shared cellular spectrum and existing enterprise network resources to create an efficient, cost-effective communications infrastructure. The new public/private wireless network ensures the highest levels of connectivity, security, and uninterrupted mobility for all users, regardless of facility size. The network will also enable new private wireless use cases such as critical clinical communications and digital mobile applications on devices like mobile devices, handhelds, connected IoT devices etc. Stanford Health Care’s new private wireless infrastructure will be based on Celona's 4G/5G CBRS radio access network technology integrated into SHC's existing IP network and connected to Celona's cloud-based Multi-Operator Exchange Network (MOXN) service. This modern approach to improving in-building cellular signal coverage gives organizations more control over the user experience. All mobile subscriber connections are automatically aggregated and directed through a single secure tunnel to the mobile network operator (MNO) core thereby guaranteeing a seamless and reliable user experience. In the initial phase, this solution will provide T-Mobile service, with the potential to provide service for other mobile network operators in the future. "Stanford Health Care is at the forefront of innovation, aiming to provide the best healthcare experience possible, for both our patients and our staff," stated Christian Lindmark, CTO of Stanford Health Care. “In addition to providing in-building cellular signal, our vision includes using the platform to create a secure, private wireless network for core medical wireless technologies, such as clinical communication, patient monitoring and clinical video feeds.” Celona's Multi-Operator Exchange Network (MOXN) technology — a cloud-hosted software exchange that streamlines operations by eliminating cumbersome hardware — ensures a seamless user experience while meeting subscriber service level agreements and key performance indicators. Clinical Mobility, a leader in healthcare wireless communication, will provide design, engineering, implementation, and ongoing support for the project. Over the last year, Clinical Mobility leveraged their experience in wireless technologies in healthcare to advise Stanford. This advice has covered understanding the key use cases for this technology in the Stanford environment as well as assisting with an analysis of various vendors in the market. Clinical Mobility is also expanding the partnership with Celona to the broader healthcare market. "We are proud to collaborate with Stanford Health Care to redefine mobile experiences within healthcare," said Rajeev Shah, Co-Founder and CEO of Celona. "Our 5G LAN solution, combined with the cloud-based MOXN technology, will reshape in-building wireless economics through shared infrastructure, ultimately advancing the future of healthcare connectivity." This deployment represents a leap forward in healthcare innovation, embedding private 5G connectivity into the heart of patient care. This transformational technology is set to reshape healthcare by integrating advanced solutions into medical facilities. Celona's 5G LAN solutions empower healthcare professionals to access real time data, remote diagnostics, and telemedicine services at their fingertips. This milestone marks the beginning of a new era in connected healthcare where private 5G connectivity establishes a gold standard for efficiency, accuracy, and patient well-being. About Celona Based in Silicon Valley, Celona is a pioneer and leading innovator of enterprise private wireless solutions. The company is credited with developing the industry’s first 5G LAN system, a turnkey 4G/5G system that enables enterprises and mobile network operators to address the growing demands for more deterministic wireless connectivity for critical business applications and vital use cases not met by conventional wireless alternatives. Celona’s products and technology have been selected and deployed by a wide range of customers including Verizon, NTT, SBA Communications, Standard Steel, and Haslam Sports Group. To date, the company has raised $100 million in venture funding from Lightspeed Venture Partners, Norwest Venture Partners, NTT Ventures, Cervin Ventures, DigitalBridge and Qualcomm Ventures. For more information, please visit celona.io and follow Celona on Twitter @celonaio.

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Google Cloud forges 5G edge deal with AT&T, launches telecom-tailored version of Anthos

Light Reading | March 05, 2020

Google Cloud today announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud’s strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. Enabling and Monetizing 5G as a business services platform. Google Cloud is partnering with telecommunications companies to harness 5G as a business services platform. To meet this goal, Google Cloud today unveiled its Global Mobile Edge Cloud (GMEC) strategy, which will deliver a portfolio and marketplace of 5G solutions built jointly with telecommunications companies; an open cloud platform for developing these network-centric applications; and a global distributed edge for optimally deploying these solutions.

Read More

New York's utility to test private LTE network with several vendors

Light Reading | March 05, 2020

The New York Power Authority (NYPA), the nation's largest state-owned power utility, is about to begin testing a massive private LTE network that it hopes to use for applications ranging from energy metering to flying inspection drones. "NYPA is looking to build a 3GPP standards-based private LTE network to support its efforts to help modernize the electric grid in New York State. This secure and reliable network will support NYPA's efforts to enhance its operational and programmatic capabilities and leverage the benefits of evolving innovation in wireless equipment," the agency wrote in a filing with the FCC requesting permission to begin testing the network.

Read More

Mobile OS

Celona Signs Agreement to Advance the State of Seamless Mobile Connectivity at Stanford Health Care

GlobeNewswire | September 28, 2023

Celona, a pioneer and innovator of private mobile network solutions, today announced that Stanford Health Care (SHC) is standardizing on Celona’s 5G LAN products and technology. The solution is being deployed within its hospitals and clinics to advance the quality and speed of healthcare services and electronic communications for doctors, clinicians, patients, visitors and staff. The agreement, focused on delivering the first of its kind CBRS-based private wireless and neutral host connectivity services, will provide in-building public cellular coverage for T-Mobile subscribers along with highly reliable private cellular network connectivity and mobility services to support critical care use cases. Stanford Health Care will initially implement Celona private wireless and neutral host services across four buildings, including a hospital facility and three medical offices. This deployment is anticipated to inform future installations across other Stanford Health Care locations. Today’s healthcare organizations increasingly rely on wireless connectivity to optimize internal operations and improve the care experience for patients, visitors, doctors, and clinicians. Traditional Wi-Fi and distributed antenna systems (DAS) have inherent limitations in addressing the growing demand for seamless mobility and reliable, pervasive wireless coverage. Addressing these challenges, Stanford Health Care will deploy Celona's 5G LAN and neutral host architecture that leverages shared cellular spectrum and existing enterprise network resources to create an efficient, cost-effective communications infrastructure. The new public/private wireless network ensures the highest levels of connectivity, security, and uninterrupted mobility for all users, regardless of facility size. The network will also enable new private wireless use cases such as critical clinical communications and digital mobile applications on devices like mobile devices, handhelds, connected IoT devices etc. Stanford Health Care’s new private wireless infrastructure will be based on Celona's 4G/5G CBRS radio access network technology integrated into SHC's existing IP network and connected to Celona's cloud-based Multi-Operator Exchange Network (MOXN) service. This modern approach to improving in-building cellular signal coverage gives organizations more control over the user experience. All mobile subscriber connections are automatically aggregated and directed through a single secure tunnel to the mobile network operator (MNO) core thereby guaranteeing a seamless and reliable user experience. In the initial phase, this solution will provide T-Mobile service, with the potential to provide service for other mobile network operators in the future. "Stanford Health Care is at the forefront of innovation, aiming to provide the best healthcare experience possible, for both our patients and our staff," stated Christian Lindmark, CTO of Stanford Health Care. “In addition to providing in-building cellular signal, our vision includes using the platform to create a secure, private wireless network for core medical wireless technologies, such as clinical communication, patient monitoring and clinical video feeds.” Celona's Multi-Operator Exchange Network (MOXN) technology — a cloud-hosted software exchange that streamlines operations by eliminating cumbersome hardware — ensures a seamless user experience while meeting subscriber service level agreements and key performance indicators. Clinical Mobility, a leader in healthcare wireless communication, will provide design, engineering, implementation, and ongoing support for the project. Over the last year, Clinical Mobility leveraged their experience in wireless technologies in healthcare to advise Stanford. This advice has covered understanding the key use cases for this technology in the Stanford environment as well as assisting with an analysis of various vendors in the market. Clinical Mobility is also expanding the partnership with Celona to the broader healthcare market. "We are proud to collaborate with Stanford Health Care to redefine mobile experiences within healthcare," said Rajeev Shah, Co-Founder and CEO of Celona. "Our 5G LAN solution, combined with the cloud-based MOXN technology, will reshape in-building wireless economics through shared infrastructure, ultimately advancing the future of healthcare connectivity." This deployment represents a leap forward in healthcare innovation, embedding private 5G connectivity into the heart of patient care. This transformational technology is set to reshape healthcare by integrating advanced solutions into medical facilities. Celona's 5G LAN solutions empower healthcare professionals to access real time data, remote diagnostics, and telemedicine services at their fingertips. This milestone marks the beginning of a new era in connected healthcare where private 5G connectivity establishes a gold standard for efficiency, accuracy, and patient well-being. About Celona Based in Silicon Valley, Celona is a pioneer and leading innovator of enterprise private wireless solutions. The company is credited with developing the industry’s first 5G LAN system, a turnkey 4G/5G system that enables enterprises and mobile network operators to address the growing demands for more deterministic wireless connectivity for critical business applications and vital use cases not met by conventional wireless alternatives. Celona’s products and technology have been selected and deployed by a wide range of customers including Verizon, NTT, SBA Communications, Standard Steel, and Haslam Sports Group. To date, the company has raised $100 million in venture funding from Lightspeed Venture Partners, Norwest Venture Partners, NTT Ventures, Cervin Ventures, DigitalBridge and Qualcomm Ventures. For more information, please visit celona.io and follow Celona on Twitter @celonaio.

Read More

Google Cloud forges 5G edge deal with AT&T, launches telecom-tailored version of Anthos

Light Reading | March 05, 2020

Google Cloud today announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud’s strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. Enabling and Monetizing 5G as a business services platform. Google Cloud is partnering with telecommunications companies to harness 5G as a business services platform. To meet this goal, Google Cloud today unveiled its Global Mobile Edge Cloud (GMEC) strategy, which will deliver a portfolio and marketplace of 5G solutions built jointly with telecommunications companies; an open cloud platform for developing these network-centric applications; and a global distributed edge for optimally deploying these solutions.

Read More

New York's utility to test private LTE network with several vendors

Light Reading | March 05, 2020

The New York Power Authority (NYPA), the nation's largest state-owned power utility, is about to begin testing a massive private LTE network that it hopes to use for applications ranging from energy metering to flying inspection drones. "NYPA is looking to build a 3GPP standards-based private LTE network to support its efforts to help modernize the electric grid in New York State. This secure and reliable network will support NYPA's efforts to enhance its operational and programmatic capabilities and leverage the benefits of evolving innovation in wireless equipment," the agency wrote in a filing with the FCC requesting permission to begin testing the network.

Read More

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