7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there … in the front … on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

DECK 7

Deck 7 is a digital marketing and media company that works with brands, agencies, and platforms worldwide on brand awareness and lead generation programs. Who we are – Deck 7 is a digital marketing and media company that provides brand awareness and lead generation services worldwide. The Deck 7 team consists of over 300 marketing specialists, data science experts, and martech engineers that execute and orchestrate over 2,800 campaigns each year. What we do – Deck 7 provides performance-based marketing services by orchestrating multi-channel campaigns across email, web, mobile, voice, social, search, and display. Media 7 is a network of media properties across 16 industries that provide marketers with multiple options to target markets, reach audiences, and develop accounts across 120 countries.

OTHER ARTICLES
Network Infrastructure, Network Management

Why the coronavirus response may unleash 5G

Article | July 10, 2023

Before the COVID-19 crisis, the biggest news in tech was the ongoing -- and controversial -- rollout of the 5G network. First, there was the ban on Chinese companies, prohibiting them from being involved with 5G infrastructure in the U.S., U.K. and Australia. Then articles started pointing out that the threat profile for 5G was an order of magnitude higher than that of existing telecom protocols. The coronavirus outbreak, though, has forced some analysts to reassess the value of 5G. While security concerns remain, the network has been invaluable in the fight against the pandemic.

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5G

Britain's got open RAN talent, hopes clueless govt.

Article | May 18, 2023

Opportunity knocks for open RAN hopefuls in the UK. They have been invited by the government to enter a competition offering cash prizes from a pot of £30 million ($41.3 million) for the best-performing contestants. Think of it as a Britain's Got Talent for open RAN, probably untelevized and without Simon Cowell as a judge. It is the UK's latest attempt to help cultivate 5G alternatives to big kit vendors Ericsson and Nokia, which are set to be the country's dominant 5G infrastructure providers once operators have expunged all traces of China's Huawei – something the government has ordered them to do by 2028.

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Wireless, 5G

Augmented Data Management: Its Importance and How it Transforms an Enterprise

Article | May 18, 2023

In the digital era, data is at the heart of an enterprise. So, managing the data has become the topmost priority of any organization today. As the data volume increases at a 10X rate, this data growth impacts many organizations in the form of the multiplication of in-company heterogeneous storages, remote sites, and cloud storages. This will require moving the data which results in time, infrastructure, and cost constraints. So, the need for a consolidated data management solution arises which uses AI automation to reduce time and infrastructure costs across the data value chain. As enterprises are increasingly standardizing on augmented analytics, it brings together two distinct worlds of data and analytics. This collision enhances interaction and collaboration between the two worlds shaping the associated paradigm in the market i.e. augmented data management. Augmented data management (ADM) utilizes AI/ML to automate manual data management tasks allowing highly skilled technical resources to focus on high-value tasks. According to Gartner, by 2022, data management manual tasks will be reduced by 45% through the addition of machine learning and automated service management.

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Four reasons why NB-IoT is the enabler of mass IoT apps and tracking

Article | June 1, 2021

Everyone understands the need to track and trace and tracking was one of the first apps that kick-started the M2M industry at scale about two decades ago. It now encompasses everything from routine shipments to monitoring of high value equipment and has even further proved its worth in the pandemic, enabling tracking of essential shipments and cold chain logistics for vaccines. With narrowband IoT (NB-IoT) now rolling out across the world, the technology is powering tracking applications for the mass-market, bringing new capabilities and functions to tracking and opening up new markets and use cases. Four essential attributes of NB-IoT, in addition to the fundamental ability of throughput, were discussed in a recent Quectel webinar

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Spotlight

DECK 7

Deck 7 is a digital marketing and media company that works with brands, agencies, and platforms worldwide on brand awareness and lead generation programs. Who we are – Deck 7 is a digital marketing and media company that provides brand awareness and lead generation services worldwide. The Deck 7 team consists of over 300 marketing specialists, data science experts, and martech engineers that execute and orchestrate over 2,800 campaigns each year. What we do – Deck 7 provides performance-based marketing services by orchestrating multi-channel campaigns across email, web, mobile, voice, social, search, and display. Media 7 is a network of media properties across 16 industries that provide marketers with multiple options to target markets, reach audiences, and develop accounts across 120 countries.

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Enterprise Mobility,Mobile OS

MATRIXX Software’s Digital Commerce Platform Available in Microsoft’s Azure Marketplace

MATRIXX | January 27, 2023

5G monetization solutions leader, MATRIXX software, yesterday announced that the MATRIXX Digital Commerce Platform (DCP) is now available on the Microsoft Azure Marketplace, an online store providing software and services to be used with the Azure cloud computing platform. MATRIXX DCP, a cloud native monetization platform gives Communications Services Providers (CSPs) a wide range of monetization options, making it simpler to take advantage of 5G revenue prospects. By installing MATRIXX DCP on Azure Kubernetes Service (AKS), CSPs may take full advantage of the reliable Azure cloud platform's benefits for the vital goal of monetizing new and cutting-edge services. With a no-code, cloud-native, real-time platform, MATRIXX DCP, a 3GPP-compliant converged charging solution, enables telcos to monetize at web scale. With MATRIXX DCP, operators can scale swiftly in the 5G era and beyond, create differentiated digital consumer experiences, and drive innovation. Marc Price, CTO at MATRIXX Software, said, “Multi-cloud deployments are increasingly important for operators around the world, and are defining the next era of telecommunications.” He further added, “MATRIXX empowers our customers to have access to advanced monetization capabilities, wherever they choose to deploy. Microsoft is a trusted cloud ecosystem partner for CSPs, and with MATRIXX DCP in the Microsoft Azure Marketplace, telcos can easily procure and deploy monetization capabilities for emerging services.” About MATRIXX Software Matrix Software provides converged charging and commerce solutions. It’s cloud-native Digital Commerce Platform offers mission-critical, network-grade software that opens new prospects for network monetization. MATRIXX gives service providers the agility they need to quickly build, deploy, and monetize new products and services because to its no-code configuration features. Many of the world’s top IoT players, network infrastructure providers, and communications firms run on the MATRIXX platform. Utilizing business innovation and on-demand customer experience through MATRIXX enables businesses to compete better, produce new revenue, and pursue growth possibilities across markets and verticals.

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Wan Technologies,Wireless,5G

AMD and Viettel Collaborate on 5G Mobile Network Expansion

AMD | December 05, 2022

AMD and Viettel High Tech (Member of Viettel Group) today announced the successful completion of a 5G mobile network field trial deployment conducted by Viettel and powered by AMD Xilinx Zynq™ UltraScale+™ MPSoC devices. As the largest telecom operator in Vietnam serving more than 130 million mobile customers, Viettel High Tech has a rich history of using AMD radio technology with prior 4G deployments and is now accelerating new networks via new 5G remote radio heads. Designed to meet the growing capacity and performance requirements of mobile users globally, the Viettel 5G mobile network is expected to be completed by the end of 2022. AMD is the exclusive radio unit silicon supplier for Viettel’s indigenous 5G radio development. After the successful completion of the first field trial, Zynq MPSoCs are now set to be extended to an additional 300 Macro 8T8R base stations and 900 5G 8T8R Macro radios. The Zynq UltraScale+ MPSoC was also chosen by Viettel for its first-generation 64T64R Massive MIMO radio which is currently being optimized for field trials. Viettel is developing the next generation of radios to also include Zynq UltraScale+ RFSoC devices, to provide industry-leading integration and higher performance. “Viettel is committed to advancing mobile technology leadership by working closely with AMD to incorporate its adaptable SoC technology into our new generation of 5G networks. Going from VHT's history of making 4G BTS, this decision to scale for the growing demands of 5G was based on evaluating various factors including flexibility, simplification, design stability and the experience of engineers.” Nguyen Vu Ha, general director of Viettel High Tech “5G provides new opportunities to offer higher levels of performance, power efficiency and new services along with increased reliability required to meet the growing data demands of cellular networks,” said Yousef Khalilollahi, corporate vice president of APAC sales, Adaptive and Embedded Computing Group, AMD. “We are proud of our close collaboration with Viettel and remain focused on enabling its mobile network to deliver the optimal end-user experience as well as the flexibility to evolve and grow as Viettel’s user base and required bandwidth continue to increase globally.” About Viettel High Tech As the R&D arm of Viettel Group, Viettel High Tech develops full 5G network architecture including 5 layers: Service/App layers, Core layers, Transportation layers, Access layers, Devices; makes Vietnam one of the few countries that can produce 5G equipment. Collaboration with the leading partners is VHT’s strategy. With the desire to experiment, exchange knowledge, further develop diverse fields, VHT is moving to accompany the international high-tech community. About AMD For more than 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies. Billions of people, leading Fortune 500 businesses and cutting-edge scientific research institutions around the world rely on AMD technology daily to improve how they live, work and play. AMD employees are focused on building leadership high-performance and adaptive products that push the boundaries of what is possible.

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Network Infrastructure,Network Management,Wan Technologies

Verizon continues to deploy 5G Ultra Wideband faster than expected

Verizon | December 06, 2022

Verizon now covers more than 175 million people with their ultra fast, ultra reliable 5G Ultra Wideband service, and will offer nationwide 5G Ultra Wideband in Q1 2023. The ongoing C-Band rollout is a full 13 months ahead of the original schedule, and continues to accelerate. Less than 21 months after announcing the results of the FCC’s C-band auction and after securing early access to an additional 30 markets this year, Verizon accelerated its build plan and surpassed its goal of reaching 175 million people covered by the end of 2022, a month ahead of schedule. “Our customers don’t stand still and neither does our network. Today, more than one out of every two Americans now have access to 5G Ultra Wideband. We know our customers rely on our service every day and we work for them – continuously enhancing, expanding and improving our wireless network. And as proud as I am to have crossed this milestone, I am equally proud of the way we are building our network – with the most advanced technologies, industry leading security, a robust fiber underpinning and a robust and varied spectrum portfolio. We are building this right. We are building this as a platform for innovation for years to come.” Hans Vestberg, Chairman and CEO of Verizon. Verizon’s 5G Ultra Wideband brings power and performance comparable to a wired broadband internet connection to customers’ pockets. With download speeds up to one gigabit per second and the capacity to support data-heavy actions, 5G Ultra Wideband frees people up to do things on the go that many could only do before when connected to their home internet service. This includes everything from downloading huge documents and seamlessly streaming movies in HD audio and video, to playing console quality games and conducting video chats, video conferencing and FaceTime calls with clear sound and video. Verizon customers have much more to look forward to Verizon will continue to build out its 5G Ultra Wideband network using C-band spectrum providing service for millions more customers in the coming months, but Verizon’s engineers are not losing sight of the other critical components that will give customers the most reliable, secure, and robust experience possible on the Verizon network. In addition to providing greater coverage, especially in rural and suburban areas, Verizon will also enhance capacity by activating 100 MHz of C-Band spectrum in many markets, a significant step up from the 60 MHz of spectrum available when deployment first began. Once all of its licensed spectrum is made available, Verizon will have up to 200 MHz of C-Band spectrum deployed in many markets, which will provide exceptional speed and capacity. Complementing the wide coverage of Verizon’s premier C-Band spectrum, Verizon will continue deploying 5G on mmWave spectrum which provides for exponential capacity in areas with significantly dense populations such as venues, stadiums, arenas, airports, major metro areas, office complexes and more. mmWave will also continue to be used for private network deployments when enterprise customers need the fastest, most robust 5G service available for their enterprise applications from wireless manufacturing solutions to connected vehicles to remote healthcare and more. In addition to making 5G more accessible to more people, Verizon will continue focusing on building out the advanced technologies that provide increased security, reliability and customized experiences for customers. Those advancements include fully deploying the 5G core with Verizon’s proprietary cloud platform built specifically for telco workloads, advancing the fiber network to handle exponential increases in data traffic, continuing massive virtualization of the network to add programmability and flexibility into the network, using artificial intelligence to drive reliability and performance, continuing to develop edge computing capabilities to drive down latency, and continuing to advance antenna configurations to drive speed and efficiency.

Read More

Enterprise Mobility,Mobile OS

MATRIXX Software’s Digital Commerce Platform Available in Microsoft’s Azure Marketplace

MATRIXX | January 27, 2023

5G monetization solutions leader, MATRIXX software, yesterday announced that the MATRIXX Digital Commerce Platform (DCP) is now available on the Microsoft Azure Marketplace, an online store providing software and services to be used with the Azure cloud computing platform. MATRIXX DCP, a cloud native monetization platform gives Communications Services Providers (CSPs) a wide range of monetization options, making it simpler to take advantage of 5G revenue prospects. By installing MATRIXX DCP on Azure Kubernetes Service (AKS), CSPs may take full advantage of the reliable Azure cloud platform's benefits for the vital goal of monetizing new and cutting-edge services. With a no-code, cloud-native, real-time platform, MATRIXX DCP, a 3GPP-compliant converged charging solution, enables telcos to monetize at web scale. With MATRIXX DCP, operators can scale swiftly in the 5G era and beyond, create differentiated digital consumer experiences, and drive innovation. Marc Price, CTO at MATRIXX Software, said, “Multi-cloud deployments are increasingly important for operators around the world, and are defining the next era of telecommunications.” He further added, “MATRIXX empowers our customers to have access to advanced monetization capabilities, wherever they choose to deploy. Microsoft is a trusted cloud ecosystem partner for CSPs, and with MATRIXX DCP in the Microsoft Azure Marketplace, telcos can easily procure and deploy monetization capabilities for emerging services.” About MATRIXX Software Matrix Software provides converged charging and commerce solutions. It’s cloud-native Digital Commerce Platform offers mission-critical, network-grade software that opens new prospects for network monetization. MATRIXX gives service providers the agility they need to quickly build, deploy, and monetize new products and services because to its no-code configuration features. Many of the world’s top IoT players, network infrastructure providers, and communications firms run on the MATRIXX platform. Utilizing business innovation and on-demand customer experience through MATRIXX enables businesses to compete better, produce new revenue, and pursue growth possibilities across markets and verticals.

Read More

Wan Technologies,Wireless,5G

AMD and Viettel Collaborate on 5G Mobile Network Expansion

AMD | December 05, 2022

AMD and Viettel High Tech (Member of Viettel Group) today announced the successful completion of a 5G mobile network field trial deployment conducted by Viettel and powered by AMD Xilinx Zynq™ UltraScale+™ MPSoC devices. As the largest telecom operator in Vietnam serving more than 130 million mobile customers, Viettel High Tech has a rich history of using AMD radio technology with prior 4G deployments and is now accelerating new networks via new 5G remote radio heads. Designed to meet the growing capacity and performance requirements of mobile users globally, the Viettel 5G mobile network is expected to be completed by the end of 2022. AMD is the exclusive radio unit silicon supplier for Viettel’s indigenous 5G radio development. After the successful completion of the first field trial, Zynq MPSoCs are now set to be extended to an additional 300 Macro 8T8R base stations and 900 5G 8T8R Macro radios. The Zynq UltraScale+ MPSoC was also chosen by Viettel for its first-generation 64T64R Massive MIMO radio which is currently being optimized for field trials. Viettel is developing the next generation of radios to also include Zynq UltraScale+ RFSoC devices, to provide industry-leading integration and higher performance. “Viettel is committed to advancing mobile technology leadership by working closely with AMD to incorporate its adaptable SoC technology into our new generation of 5G networks. Going from VHT's history of making 4G BTS, this decision to scale for the growing demands of 5G was based on evaluating various factors including flexibility, simplification, design stability and the experience of engineers.” Nguyen Vu Ha, general director of Viettel High Tech “5G provides new opportunities to offer higher levels of performance, power efficiency and new services along with increased reliability required to meet the growing data demands of cellular networks,” said Yousef Khalilollahi, corporate vice president of APAC sales, Adaptive and Embedded Computing Group, AMD. “We are proud of our close collaboration with Viettel and remain focused on enabling its mobile network to deliver the optimal end-user experience as well as the flexibility to evolve and grow as Viettel’s user base and required bandwidth continue to increase globally.” About Viettel High Tech As the R&D arm of Viettel Group, Viettel High Tech develops full 5G network architecture including 5 layers: Service/App layers, Core layers, Transportation layers, Access layers, Devices; makes Vietnam one of the few countries that can produce 5G equipment. Collaboration with the leading partners is VHT’s strategy. With the desire to experiment, exchange knowledge, further develop diverse fields, VHT is moving to accompany the international high-tech community. About AMD For more than 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies. Billions of people, leading Fortune 500 businesses and cutting-edge scientific research institutions around the world rely on AMD technology daily to improve how they live, work and play. AMD employees are focused on building leadership high-performance and adaptive products that push the boundaries of what is possible.

Read More

Network Infrastructure,Network Management,Wan Technologies

Verizon continues to deploy 5G Ultra Wideband faster than expected

Verizon | December 06, 2022

Verizon now covers more than 175 million people with their ultra fast, ultra reliable 5G Ultra Wideband service, and will offer nationwide 5G Ultra Wideband in Q1 2023. The ongoing C-Band rollout is a full 13 months ahead of the original schedule, and continues to accelerate. Less than 21 months after announcing the results of the FCC’s C-band auction and after securing early access to an additional 30 markets this year, Verizon accelerated its build plan and surpassed its goal of reaching 175 million people covered by the end of 2022, a month ahead of schedule. “Our customers don’t stand still and neither does our network. Today, more than one out of every two Americans now have access to 5G Ultra Wideband. We know our customers rely on our service every day and we work for them – continuously enhancing, expanding and improving our wireless network. And as proud as I am to have crossed this milestone, I am equally proud of the way we are building our network – with the most advanced technologies, industry leading security, a robust fiber underpinning and a robust and varied spectrum portfolio. We are building this right. We are building this as a platform for innovation for years to come.” Hans Vestberg, Chairman and CEO of Verizon. Verizon’s 5G Ultra Wideband brings power and performance comparable to a wired broadband internet connection to customers’ pockets. With download speeds up to one gigabit per second and the capacity to support data-heavy actions, 5G Ultra Wideband frees people up to do things on the go that many could only do before when connected to their home internet service. This includes everything from downloading huge documents and seamlessly streaming movies in HD audio and video, to playing console quality games and conducting video chats, video conferencing and FaceTime calls with clear sound and video. Verizon customers have much more to look forward to Verizon will continue to build out its 5G Ultra Wideband network using C-band spectrum providing service for millions more customers in the coming months, but Verizon’s engineers are not losing sight of the other critical components that will give customers the most reliable, secure, and robust experience possible on the Verizon network. In addition to providing greater coverage, especially in rural and suburban areas, Verizon will also enhance capacity by activating 100 MHz of C-Band spectrum in many markets, a significant step up from the 60 MHz of spectrum available when deployment first began. Once all of its licensed spectrum is made available, Verizon will have up to 200 MHz of C-Band spectrum deployed in many markets, which will provide exceptional speed and capacity. Complementing the wide coverage of Verizon’s premier C-Band spectrum, Verizon will continue deploying 5G on mmWave spectrum which provides for exponential capacity in areas with significantly dense populations such as venues, stadiums, arenas, airports, major metro areas, office complexes and more. mmWave will also continue to be used for private network deployments when enterprise customers need the fastest, most robust 5G service available for their enterprise applications from wireless manufacturing solutions to connected vehicles to remote healthcare and more. In addition to making 5G more accessible to more people, Verizon will continue focusing on building out the advanced technologies that provide increased security, reliability and customized experiences for customers. Those advancements include fully deploying the 5G core with Verizon’s proprietary cloud platform built specifically for telco workloads, advancing the fiber network to handle exponential increases in data traffic, continuing massive virtualization of the network to add programmability and flexibility into the network, using artificial intelligence to drive reliability and performance, continuing to develop edge computing capabilities to drive down latency, and continuing to advance antenna configurations to drive speed and efficiency.

Read More

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